Going Dirty: The Art of Negative Campaigning (Hardcover)

by David Mark (Author)

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Product Details

Hardcover: 288 pages
Publisher: Rowman Littlefield Publishers (Feb 28 2006)
Language: English
ISBN-10: 0742545008
ISBN-13: 978-0742545007
Product Dimensions: 23.1 x 15.2 x 2.5 cm
Shipping Weight: 477 g
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Amazon.ca Sales Rank: #505,233 in Books (See Bestsellers in Books)

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Product Description

"Getting Dirty" is a history of negative campaigning in American politics, and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era, in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.