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Going Dirty: The Art of Negative Campaigning
 
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Going Dirty: The Art of Negative Campaigning (Hardcover)

by David Mark (Author)
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Price: CDN$ 33.95 & eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details
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Frequently Bought Together

Customers buy this book with Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work by Ted Brader

Going Dirty: The Art of Negative Campaigning + Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
Price For Both: CDN$ 53.80

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Product Details

  • Hardcover: 288 pages
  • Publisher: Rowman Littlefield Publishers (Feb 28 2006)
  • Language: English
  • ISBN-10: 0742545008
  • ISBN-13: 978-0742545007
  • Product Dimensions: 23.1 x 15.2 x 2.5 cm
  • Shipping Weight: 477 g
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.ca Sales Rank: #446,662 in Books (See Bestsellers in Books)

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Product Description

Product Description

"Getting Dirty" is a history of negative campaigning in American politics, and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era, in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

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