From Publishers Weekly
The Volkswagon Bug-so named for its outline, its droning engine and its "insectlike ubiquitousness"-is no simple car, argues Patton in this entertaining history: it is "a shape, a set of ideas-and a selfish meme" (the term zoologist Richard Dawkins coined to describe the cultural equivalent of a selfish gene). After chronicling the minutia of American life in Made in USA: The Secret Histories of the Things That Made America, Patton turns his sharp-eyed gaze to the VW Beetle's improbable journey from Third Reich dream to Disney's cute Herbie the Love Bug to Silicon Valley status symbol. Pulling material from obscure books, films and songs, he shows how the story of the Bug is essentially the postmodern dream of the West in the 20th century. Today's Bug, Patton argues, is a synthesis of such unrelated events as Ford's assembly line, Hitler's attempted conquest of Russia, pre-war German union intrigue, the rebuilding of postwar Germany, U.S.-Japanese car wars, 1960's counterculture and the brilliant manipulations of the American marketing machine-making the car an enduring cultural icon and an idea that refuses to die. 8 pages of b&w photos
Copyright 2002 Reed Business Information, Inc.
From Library Journal
It became an iconic shape on the roads, with quirky advertising that won many awards. It was a huge success, and then it was gone. Now the Volkswagen Beetle is back, and this new book attempts to place it in the context of a changing historical landscape. Unfortunately, by trying to combine history, social commentary, design analysis, and political intrigue in one package, Patton (Dreamland) fails to do any of them well. This is a shame because the Beetle was a car that always made people happy. There are mistakes in the book that will make car enthusiasts cringe. For example, the Karmann Ghia sports derivative was introduced in 1955, not 1957. The Taurus didn't save Ford in 1985 when it was introduced; it took several years for that to happen. The Mazda Miata was introduced in 1989, not 1983. The introduction of the Rabbit GTI had nothing to do with VW's Fahrvergnugen advertising campaign. Taken alone, none of these mistakes looms large, but together they are emblematic of a tendency to merge design eras and to condense events of different decades. While much of the history here is accurate, many other books have more depth, e.g., Walter Henry Nelson's Small Wonder, and numerous titles accompanied the new Beetle's 1998 release. An optional purchase.
Eric C. Shoaf, Brown Univ. Lib., Providence, RI Copyright 2002 Reed Business Information, Inc.
