Fundraising For Dummies (Paperback)

When I wrote "25 Fundraising Secrets - Raise More Money, Guaranteed," I intended it to be a compilation of strategic stips and "secrets" to fundraising for political campaigns, charities and non-profits. "Fundraising for Dummies" provides an excelent companion to my book by giving you step-by step fundraising instructions to get you started, before you move into the secrets that help you expand and succeed.

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With 28 chapters in five parts and appendices of checklists and how-tos, the book has loads of information for novice and intermediate fundraisers alike. In fact, it's also a pretty good reference for board members and volunteers involved in fundraising activities.

There is a chapter devoted to predictions on the future of philanthropy in the U.S., with one-paragraph explanations of brief statements, such as "E-giving Will Grow." Most of these predictions are obvious to nonprofit-sector experts (and especially those of us who participate on CharityChannel!). However, I must admit to being intrigued by the idea that "Nonprofits Will Rule!", meaning that, as more for-profits become regional and national in scope, local nonprofits will assume increasing local community leadership influence.

As good as this volume is in its general approaches and many helpful tips and techniques, do not mistake this book for a thorough treatment of the subject or any of its components. I was alarmed by its breezy assertion that nonprofit board service

"...is not as risky as serving on a for-profit board. Nonprofit board members are protected personally from liability in any legal action against their charitable organization..."

Haven't the authors heard of the IRS and Intermediate Sanctions? And, since nonprofit corporations are state-chartered (like their for-profit brethren), wouldn't liability vary from state to state, as well as depending on the facts and circumstances of each case? I would imagine that the D&O liability insurers would like to address this before the second printing!

One benefit of this book I found is one which I'm not sure is intentional. Grant writing is given short coverage in the appropriately-numbered Chapter 13 of the book, thereby providing two subtle reminders that grants are but a minor part of fundraising success.

Any reader interested in the subject will learn much from this book, as long as they don't take its accounting and legal advice too literally.

Table of Contents

Introduction

Part 1 -- Gearing Up to Raise Funds

Part 2 -- Getting to Know Your Donor

Part 3 -- Using Your Fundraising Tools

Part 4 -- On the (Fundraising) Campaign Trail

Part 5 -- The Part of Tens

Index

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