Product Description
Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field.
This is the 34th issue of the Jossey-Bass series
New Directions for Philanthropic Fundraising.
About the Author
JANICE GOW PETTEY is the author of Cultivating Diversity in Fundraising (Wiley, 2001). She is CEO of the Sacramento Regional Foundation and is an adjunct professor at the University of San Francisco, where she teaches fundraising and philanthropy classes. She is a former chief advancement officer for the American Red Cross in the Bay Area and former vice president of development for the YMCA of San Francisco and the United Way of the Bay Area. She is a member of the Association of Fundraising Professionals (AFP), the AFP Ethics Committee, and the AFP Research Council, and is a past chair of the AFP Diversity Committee.
