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Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money (Hardcover)

by Ken Burnett (Author) "The night-time adventure on the Bristol-to-London train that I described in the Preface was the trigger, but it has little to do with why I..." (more)

5.0 out of 5 stars See all reviews (2 customer reviews)

List Price:	CDN$ 47.99
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Product Details

Hardcover: 384 pages
Publisher: Jossey-Bass; 2 edition (Jul 26 2002)
Language: English
ISBN-10: 0787960896
ISBN-13: 978-0787960896
Product Dimensions: 23.1 x 15.2 x 3.6 cm
Shipping Weight: 658 g

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.ca Sales Rank: #148,562 in Books (See Bestsellers in Books)

Popular in these categories:

#31 in	Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Direct
#31 in	Books > Business & Investing > Marketing & Sales > Marketing > Direct
#50 in	Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital

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Product Description

Review

"This is an excellent book for those of you new to the field of fundraising and the nonprofit world in general." (CharityChannel.com, December 20, 2002)

Review

"Experienced volunteers and skilled practitioners realize that fundraising isn't about money, it is about relationships. Ken Burnett's observations, insights, and practical tips for building and sustaining relationships are superb. Highly readable, this book is a solid mix of sound theory and pragmatic application." —Kay Sprinkel Grace, author, Beyond Fund Raising; coauthor High Impact Philanthropy

"Ken Burnett is one of the world's leading practitioners of the art of raising money by mail. Many of us in the fundraising field speak about "building relationships with donors," but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see. Relationship Fundraising is one of a handful of truly
indispensable books that belong on every fundraiser's bookshelf." —Mal Warwick, founder, Mal Warwick Associates; author, How to Write Successful Fundraising Letters and Ten Steps to Fundraising Success

"This is the book that sets the agenda for fundraising communications in the twenty-first century. Engaging, inspiring, and thought provoking, Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers." —Bernard Ross, director, The Management Centre, London; author, Breakthrough Thinking for Nonprofit Organizations

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Inside This Book (Learn More)

First Sentence
The night-time adventure on the Bristol-to-London train that I described in the Preface was the trigger, but it has little to do with why I decided to write Relationship Fundraising in the first place. Read the first page

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	95% buy the item featured on this page: Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money 5.0 out of 5 stars (2) CDN$ 38.90
	4% buy Effective Fundraising for Nonprofits: Real-World Strategies That Work CDN$ 16.59
	1% buy How to Write Successful Fundraising Letters (w/CD) 5.0 out of 5 stars (4) CDN$ 25.82

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Brilliant!, Aug 2 2003

By	Harvey Mckinnon (Vancouver) - See all my reviews (REAL NAME)

Ken Burnett is one of the world's great, and most respected, fundraisers, and this is one of the most important fundraising books you'll ever read. Relationship Fundraiisng is on every top 10 list I've ever seen. And it deserves to be. Most non-profits do not treat their donors well, and therefore raise less income than they could. When you follow Ken's advice you will raise more money for your mission. I know Ken personally and while I've raised many tens of millions for non-profits, and have been fundraising for 25 years, every time I hear Ken speak, or read his books and articles, I learn something new.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Relationship Fundraising Should Be Part of What We All Do, Feb 24 2003

By	Pamela M Gignac (Mississauga, Ontario Canada) - See all my reviews

Many of us know that it's more important then ever to build relationships with our donors and prospects. Ken Burnett has been talking about it for over 10 years and the newest edition of his book on Relationship Fundraising is even more relevant today than when it was first written. Ken skillfully uses his extensive experience and insight to focus on what it really is all about through both what has already worked elsewhere and what we should strive to achieve. This book is easy and enjoyable to read and supports our ambitions for techniques including donor development and moves management but it is so much more than that. Relationship Fundraising takes lessons from yesterday and gives you the inspiration to truly get back to people and build positive lasting relationships into the future. Each of us can benefit from going beyond the buzz words and see what it is really all about or at least re-establish the importance of Relationship Fundraising by reading this invaluable book.
Pamela Brown Gignac is a 20 year fundraising and prospect research veteran in Canada and the UK and currently Vice President, JMG Solutions Inc, Ontario, Canada.

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