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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact (Hardcover)

by Annette Simmons (Author)

3.5 out of 5 stars See all reviews (2 customer reviews)

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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons
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Product Details

Hardcover: 240 pages
Publisher: Amacom; 1 edition (April 15 2007)
Language: English
ISBN-10: 0814409148
ISBN-13: 978-0814409145
Product Dimensions: 22.9 x 15.7 x 3 cm
Shipping Weight: 477 g

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.ca Sales Rank: #63,748 in Books (See Bestsellers in Books)
Popular in these categories:
#20 in Books > Reference > Business Skills > Secretarial Aids & Training
#100 in Books > Business & Investing > Skills > Running Meetings & Presentations

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Product Description

Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up." This book teaches readers how to tell six kinds of stories. Part 1 explains how to shift from normal "business thinking" to story thinking. Part 2 describes the six types of story, and walks readers through the process of finding their own inspiring stories. Part 3 outlines five practical principles that maximize story as a tool to understand as well as persuade. Readers can also make journal entries to capture and develop story ideas. The book is - naturally - full of inspiring stories (some very funny). The style is lively and personal, yet eloquent and sophisticated.

About the Author

Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC's Power Lunch and NPR's Market Watch, and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor.

Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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	55% buy the item featured on this page: Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 3.5 out of 5 stars (2) CDN$ 15.72
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Customer Reviews

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3.5 out of 5 stars (2 customer reviews)

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1 of 1 people found the following review helpful:

2.0 out of 5 stars Not great., Nov 24 2008

By	R. Antonio (Ontario) - See all my reviews

Before buying this book, I read several positive and negative reviews of it. I now understand what the negative reviewers were trying to convey. While there are many examples of stories in this book, the author never takes the time to break down any of the stories and explain what makes a story a good one. There are also no examples of bad stories or what makes them bad. Her plan is for you to simply create your own stories, test them out and get opinions. As I progressed through the book, I started to feel like this was only a big book of examples and nothing more.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars How to Communicate with Power and Impact, Jan 26 2008

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

I am among those who have praised Annette Simons' previously published The Story Factor and are thus delighted that she has written this book in which she develops in much greater depth many of the same core concepts of the earlier work, one in which she rigorously examines the basic components of effective storytelling when explaining what a story is and what it can do that facts alone cannot. She suggests how to tell "a good story," in process explaining the psychology of an effective story's influence. She offers excellent advice on how to influence the unwilling, the unconcerned, and the unmotivated. Simmons also devotes an entire chapter to "Storylistening as a Tool of Influence," then in the next chapter identifies a number of storyteller Dos and Don'ts. Simmons concludes her book with insights that have their greatest value only if considered within the context created for each in previous chapters.

In this volume, she explains "how to use your own stories to communicate with power impact" and I commend her on the informal, almost conversational tone she establishes and then sustains throughout her narrative. Her focus is on what each of her readers can contribute to all manner of communications with others. Hence the effectiveness of her direct, one-on-one rapport with those for whom she wrote this lively and entertaining as well as informative book.

Appropriately, she shares a number of "stories" from her own life and career when illustrating various key points. For example, in Chapter10, she recalls a situation in which she was meeting with a group of international women in Europe only 10% of whom were from the U.S. When explaining how to be a more effective leader, she used a "I know what you are thinking story" to illustrate her key points. She recalled her need to "feel special" (i.e. to be admired, respected, and especially to be accepted) in school, college, and then as she began her career. Only later when she studied group process did she realize that "groups have patterns, and if you can predict the patterns of the group you can be in the right place at the right time. That sort of knowledge is power. I also learned about how ruthless groups can be to members who are innovative (deviant) or perceived as weak." This is but one of several examples - drawn from Simmons' own life and career - that illustrate how a personal story well-told can establish and then sustain a rapport, especially with those in an audience who may otherwise consider your point of view as dangerous, foolish, or simply not worth it. "Demonstrate how deeply you understand their objections by telling a story that validates them."

In Part Two, Simmons explains how to find and then formulate stories. She includes a series of exercises for her reader to complete...and do so within the spaces provided in the book. She introduces each exercise with brief comments and suggestions before the reader records her or his own thoughts, feelings, and experience when formulating various kinds of stories such as those that explain "Who-I-Am"(Chapter 5) and "Why-I-Am-Here" (Chapter 6). In Chapters 7-10, she then helps her readers to organize material for "Teaching Stories," "Vision Stories," "Value-in-Action Stories," and the aforementioned "I-Know-What-You-Are-Thinking Stories." Although Simmons' approach is systematic and comprehensive, I want to emphasize again the effectiveness of the personal tone of her narrative. Many readers will feel as if they are engaged in an extended conversation with her and, as they complete various exercises, interact with her as well as with the specific suggestions she offers.

In the "Call to Action" that concludes her book, she asserts that "every problem in the world can be addressed - solved, made bearable, even eliminated - with better storytelling. At first, initially this statement seemed somewhat hyperbolic to me and then I realized that some of the most influential leaders throughout human history (e.g. Jesus, Abraham Lincoln, Winston Churchill, Mohandas Gandhi, and Martin Luther King, Jr.) were master storytellers who anchored their most important ideas within a human context "to communicate with power and impact."

Few (if any) of us are worthy of being included among them but we can at least improve the skills we need to be much more effective when clarifying and then sharing with others our own thoughts, feelings, and experiences. That is why Annette Simmons wrote this book...and that is why I think so highly of it.

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