Book Description
I Do is a captivating review of wedding fashion over the last century. Chapter by chapter, the book outlines the changes from the ostentatious Edwardian wedding gowns of the early twentieth century to the knee length flapper gowns of the 1920's, inspired by Parisian couture and the designer Coco Chanel. By the 1930's Hollywood reigned and film-star weddings, publicised both on the silver screen and in fan magazines, brought a touch of glamour into the ceremony, which was soon to be cut short by the restrictions of the Second World War. By contrast, the war bride had to cope with walking up the aisle in 'make-do-and-mend' concoctions of muslin and parachute silk. Since the 1950's romantic styles have dominated, influenced by Dior's New Look and the American 'sweetheart' line - despite incursions from street styles and high fashion. But the 1960's mini - seemingly a rejection of marital bliss and a symbol of independence - was worn by few brides, and despite the effect of the hippie counterculture and feminism, marriage still survives today. A widespread subversion in the look of the bride has yet to happen, suggesting that the white wedding is here to stay.
About the Author
Caroline Cox is a leading fashion authority whose work investigates the interface between fashion, the body and culture. Her books on fashion history and theory have been published internationally and include;
'Good Hair Days: A History of British Hairstyles' and
'Lingerie: A Lexicon of Style' (Scriptum Editions, 2000). Her views on fashion trends and their meaning are sought by academic institutions, the international media and the fashion industry alike. She broadcasts regularly on fashion and beauty culture for the BBC and lectures worldwide.
