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Comfort Zone Investing
 
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Comfort Zone Investing (Paperback)

by Dillette Edmunds (Author)
4.4 out of 5 stars  See all reviews (5 customer reviews)

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4 new from CDN$ 32.04 4 used from CDN$ 14.56

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Book Description

When you reach your "comfort zone", investing is fun and fulfilling. This book shows you how to recognize your personal interests and emotions and use them to create a successful portfolio. The author, a long-time investment author and expert, noticed that many investment strategies go awry because of emotional mistakes. He shows how you as an investor can be lead astray and how to take an inventory of your emotional mistakes. Once you understand the triggers and your history of error, you learn to pick compatible, fun investments and find investment compatibility by creating an emotionally balanced portfolio. Filled with concrete advice, exercises, anecdotes and deeply felt sharing from actual, anonymous investors, this book is both hard-hitting and entertaining. SUBJECT: Personal Finance

Book Info

When you reach your 'comfort zone', investing is fun and fulfilling. This guide shows you how to recognize your personal interests and emotions and use them to create a successful portfolio. Softcover.

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5 Reviews
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Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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5.0 out of 5 stars worth its weight in gold, Nov 6 2002
By A Customer
Useful as Gillette Edmunds' other book ("How to Retire Early and Live Well") is, I wished it had been possible to read this one first! For anyone who's been duped into believing stock funds are the only viable long-term hedge against inflation, who's been sold a "conservative" asset allocation and then watched it lose 25% of its value, this book is a lifesaver.

Simply by working through the steps here and understanding what mixture of "saver," "investor," and "speculator" you are will result in greatly increased clarity and vastly lower stress. Belongs at the top of the list of books the typical financial advisor would prefer you not know about!

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2.0 out of 5 stars I can't take this book seriously, Oct 31 2002
By Mark Wieczorek (Brooklyn, NY United States) - See all my reviews
I bought this book on the strength of his previous book Retire Early and Live Well, which I thoroughly enjoyed, though I did wonder about his sources and conclusions.

This book, on the other hand, I don't trust at all. I'm contemplating returning it for a refund.

In the first section he tells you that the goal of this book is to match the reader with their investment type - saver, investor, speculator. Are you the cash & bonds type, or are you the type to invest in IPO's?

The problem is he repeats himself worse than a Victorian novel. Why does he need to repeatedly tell you what he's going to tell you? Why not just get to the meat of the book already?

The second part of this book is a breakdown of the different investment types and various investments that make up each of the three types. He focuses heavily on the negatives of each investment type.

"Marketed as simple and easy to own, stocks are actually the most complex and emotionally challenging of all asset classes. Powerlessness, unmanageability, regrets, fear, social pressures, herd behavior, and complexities galore are the norm."

"The purchase of CDs and money market funds can lead to confusion and complexity. CDs have different interest rates and different maturities. Unpredictable forces including the Federal Reserve, the economy, and inflation undermine the interest rate on CDs, money market funds, and savings accounts."

"Unmanagability is a big issue with municipal bonds."

In fact, nearly every investment type is portrayed in this light with the exception of Real Estate and Real Estate Investment Trusts.

In fact, the Real Estate section starts with "Many groups and individuals have a vested interest in keeping you in stocks, including financial journalists." He goes on to say "A sense of powerlessness, unmanagability, and helplessness are infrequent with real estate. Stock prices move quickly. An individual stock can lose half or more of its value in minutes. Real estate prices change slowly."

And for Real Estate Investment Trusts (REITs) it's the same: "REIT investors experience less powerlessness than stock investors. REIT returns are less volatile than stock returns. The worst year for REITS since 1970 was negative 17 percent. The worst year for U.S. stocks was negative 26 percent. " Etcetera.

And here comes, what I believe is the crux of this book: "My REIT report, REITs for the New Decade, explains everything you need to know about REITs in less than 100 pages." There it is, the book is an ad for his REIT report.

I actually had to chuckle at the transition from REITs to Corporate Bonds.

"The biggest emotional hurdle with REITs is a sense of bein out of sync with your fellow investors.... You must have the self esteem to run outside the herd to be happy with REITs. Those who need the herd to push them along will not stay in REITs very long.... Corporate Bonds... Unmanagability is the main issue here."

The change was so abrupt and obvious from his sheer praise of REITs (oh and by the way, buy my report) to more doom and gloom for anything that wasn't REITs.

The third section is a series of questions that "any serious investor should answer" along with several sample responses, which, by the way, show people who went from bad investments to - you guessed it - real estate.

Todd: "He had great success with real estate, and no success with any investment that was trendy or could be purchased on a whim."

Dillon: "Twelve years ago, I had about 75 percent of my money in stocks and 25 percent in real estate, REITs and oil and gas. Today my ratio is opposite."

While this is one of the few books to address investing as an emotional and potentially addictive (read: 12 steps) activity, it's heavy handed scare tactics are unwelcome. Since we'll all be living off of our investments one day (when we retire), it's important that you understand the process and risks of investing and your emotions regarding investing. I just don't think this is the book to help you with it.

Much more well rounded are The Only Investment Guide You'll Ever Need (Andrew Tobias) or The Millioniare Next Door (Thomas Stanley).

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5.0 out of 5 stars Comfort Zone Investing another useful guide, Jun 18 2002
By M. Delanoy (Denver, CO United States) - See all my reviews
(REAL NAME)   
Gillette's latest, Comfort Zone Investing, provides a sound, practical guide for removing the inherent "flip the coin" jitters that many lay investors I and my clients (I'm a CPA) both experience as we save for retirement or other major life events (college funds, weddings, etc.). I particularly liked his grouping of investment vehicles into "savings", "investment" or "speculation" and his down to earth analysis of each. I would highly recommend this book for first time out investors as well as those who have alrady built a sizeable portfolio.
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Most recent customer reviews

5.0 out of 5 stars This may be the best book ever written on investing
In my investments, I have made many more emotional mistakes than I have intellectual. Finally there is a book out that says this is true for most people. Read more
Published on Jun 18 2002 by Michaels

5.0 out of 5 stars An excellent resource for any investor
I've read both of Gillette Edmunds' investing books, and Comfort Zone Investing is even better than his first. Read more
Published on Jun 3 2002

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