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Cold Calling Techniques: (That Really Work)
 
 
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Cold Calling Techniques: (That Really Work) (Paperback)

by Stephan Schiffman (Author)
3.6 out of 5 stars  See all reviews (30 customer reviews)

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Product Description

Product Description

Cold calling is a critical skill for those in sales. This text aims to provide information for those wishing to improve their skills and improve their selling power.


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Field-tested techniques for reaching decision-makers, making appointments, and making a pitch--as well as invaluable advice on how to increase the number of calls, improve the closing ratio, and beat the competition. --This text refers to an alternate Paperback edition.
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Customer Reviews

30 Reviews
5 star:
 (13)
4 star:
 (6)
3 star:
 (2)
2 star:
 (3)
1 star:
 (6)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (30 customer reviews)
 
 
 
 
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4.0 out of 5 stars Simple, Very Useable, Feb 23 2004
By Wallace Depp (in the California High Desert) - See all my reviews
This was my first book on the subject of cold calling, and I admit I still am not as well read on the topic as some of the other reviewers may be. The book does boil cold calling down to a very basic and straighforward level, which may offend some who want to believe that in order for a strategy to work it has to be complex. Personally, I think there's enough innate complexity in life, we should not look for strategies that incorporate it as well.

The techniques are straightforward, and contrary to what Bob from New York will tell you, the author does not advocate gimmicks, in fact he admonishes the reader not to use them. This book should be read and considered by anyone interested in cold calling.

w f depp

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5.0 out of 5 stars Great for Start-Ups, Nov 25 2003
By Kent Hutchison (Nacogdoches, TX United States) - See all my reviews
(REAL NAME)   
This book is a BASIC easy to read text. I was able to read it in one evening. I strongly recommend this book for the sales consultant who needs to use the telephone to set up face-to-face meetings.

Remember this is just a basic book -- don't buy if you're looking for excuses why your sales prospecting isn't working. Read the book -- try Stephan's easy to follow method -- watch the appointments increase.

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3.0 out of 5 stars A so-so guide to cold calling..., Sep 26 2003
By A Customer
This review is from: Cold Calling Techniques: That Really Work! (Paperback)
It's an OK book if you are completely new to cold calling. If you've had any experience with it, look elsewhere since this book is just about the basics. But since I got it really cheap using a coupon from UnderTag.com, I can't really complain.
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 		 Most recent customer reviews

5.0 out of 5 stars Only creative salepeople should read this book
I have been in sales for the past 13 years, and have been using Schiffman's techniques for now four years, and let me tell you, I am making at least two new appointments a day,... Read more
Published on Aug 7 2003

1.0 out of 5 stars ... save your money......
The book is poorly written and full of gimmicky ideas. For example, like hanging up in the middle of a voice mail message to get a return call. Read more
Published on Jul 29 2003 by Jerry

1.0 out of 5 stars Awful
I would like to get my money back. This was perhaps the worse sales book I have ever read. The guy from W.V has been in the mines too long. Read more
Published on Jul 28 2003 by Jerry

2.0 out of 5 stars Sophomoric
You would have to be peddling a product that cost less than a 100.00 bucks to use this approach. I am not sure I would place much confidence in a review from W.V. Read more
Published on Jul 28 2003 by Grant

5.0 out of 5 stars Great Little Book... For Certain Professionals
First, let's make clear that this book is about how to conduct cold calls to set up appointments. It isn't about how to sell a product over the phone. Read more
Published on Jul 16 2003

5.0 out of 5 stars On The Money
Rayw331's review is pointless and inaccurate. Only trust it if you wish to take advice from someone who can't spell the word "reality" (I think "realty" is the... Read more
Published on Jun 19 2003

5.0 out of 5 stars Get Cold Calling Results!
This was a great book. I was able to read the entire book in just over a couple of hours over the weekend, and applied the techniques the following week. Read more
Published on Jun 19 2003 by Travis Almy

1.0 out of 5 stars Not realty....
Not sure who the book is meant for, but it wasn't for my customers. " The reason I called today is to set an appointment"
You gotta be kidding. Read more
Published on May 30 2003 by OhioSeminole

5.0 out of 5 stars Unbelievable results!!!
I bought this book about 2 weeks ago. I've been using the cold-calling script for about that long, and the VM script for a week. Read more
Published on May 22 2003

4.0 out of 5 stars Must Buy book for a Sales Person!
As a sales person cold calling has been the part of every day routine. I am sure like me there would be lots of other people who really hate cold calling! Read more
Published on Feb 20 2003 by Abhishek Shah

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