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Purple Cow
 
 
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Purple Cow (Hardcover)

by Seth Godin (Author) "Marketers for years have talked about the five Ps of marketing ..." (more)
4.0 out of 5 stars  See all reviews (110 customer reviews)
List Price: CDN$ 23.00
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Product Description

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.
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Marketers for years have talked about the five Ps of marketing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

110 Reviews
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4.0 out of 5 stars (110 customer reviews)
 
 
 
 
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9 of 10 people found the following review helpful:
1.0 out of 5 stars I think I'm really, really dumb, Jun 18 2004
By a reader (New York, NY USA) - See all my reviews
There is nothing remarkable about Godin's book on being remarkable. All the info in this book is basic business sense. I am an artist.. how can I possibly sign my name to a painting that I do not feel is original or remarkable?? Anyone who starts a business knows the info in this book. If you didn't think your product was better than others why on earth would you have launched it? Unless you are like really, really dumb.
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4 of 4 people found the following review helpful:
1.0 out of 5 stars Don't waste your money, Jul 19 2004
I feel suckered. Godin must be a clever marketer to have swindled me out of $15. There is nothing in this book that is remarkable. It's common sense: in order to be successful, you need a remarkable product. Well, duh.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Am'moo'nition for any innovative marketing plan, May 9 2003
By K. Sampanthar "Inventor of ThinkCube" (Boston, MA) - See all my reviews
(TOP 1000 REVIEWER)   
Seth Godin's newest addition to his fold is an amazing exploration of how to market innovative ideas. A "Purple Cow" is something remarkable that people deem news worthy and are excited to talk about. It stands out in a sea of ordinary cows (moo!).
I have been reading many books recently on Word of Mouth marketing and Buzz, and Godin's Purple Cow fits nicely into any marketing plan for innovative products and services. Godin is a fan of new ideas, he has a passion for them, something he defines as "Otaku" (Otaku is a Japanese word that defines something that falls between an obsession and a hobby). Previously he has written about Idea Viruses (a.k.a. memes, ideas that spread from person to person) and permission marketing. His new theme ties in nicely with the ideas from both of those books.

In this book he summed up everything I had been reading about Word of Mouth and how to go about marketing a new innovation. I have been working on a new product and developing a business plan to start my next company. As soon as I read Godin's book I realized it crystallized everything that my product stood for. I took up his offer of purchasing 12 of his "Limited Edition" Purple Cow books that came in Purple Milk Cartons and I have been giving them away with my business plan, since it explains so succinctly what I am aiming for with my product.

Other books that complement this one are: The Anatomy of Buzz - Emanuel Rosen, Unleashing the Idea Virus - Seth Godin, Creating Customer Evangelists - Bill McConnell, Jackie Huba and The Tipping Point - Malcolm Gladwell.

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 		 Most recent customer reviews

5.0 out of 5 stars Purple Cow milkshake
Seth Godin is a master at irreverent expression of truths. Does a great job of surfacing the obvious that is not obvious until he surfaces it. Sheesh what a sentence. Read more
Published 7 months ago by Joseph Seiler

4.0 out of 5 stars You can apply these principles to anything
I read an excerpt from this book in Fast Company and had to buy this and the accompanying "99 Cows". Read more
Published on Jun 4 2004 by spongewalsh

5.0 out of 5 stars Will change the way you look at marketing
Seth does it again, plain and simple. The notion that "being remarkable" (simply defined as being worthy of making a remark about) needs to be BUILT IN to every new... Read more
Published on May 11 2004 by David Newman

1.0 out of 5 stars Rip-off artist
Godin brilliantly lifts his title from the famous poem by Gelett Burgess. Classic Godin, (remember "yoyodyne"? Read more
Published on May 5 2004

5.0 out of 5 stars Focus Guide for Agents of Change
This is a remarkable book written to bring out the best in remarkable people. If you have that spark of life that makes you special then Seth Godin is speaking to you. Read more
Published on April 30 2004 by jboc

4.0 out of 5 stars nothing earth shattering, but a quick good read
My first inclination was to give Purple Cow 5 stars. However, I reserve that rating for exceptional products. Godin focuses on product differentiation in Purple Cow. Read more
Published on Mar 29 2004 by Living in Budapest

1.0 out of 5 stars Hyperbole does not a business make
Seth Godin is perhaps a "master" of marketing, but the books do not present cutting-edge techniques or thoughts, but merely hyperbole. Read more
Published on Mar 15 2004 by ryze12

3.0 out of 5 stars Brings little to the table
Let me explain. This book takes one great idea, be remarkable, and then spends several thin chapters explaining via examples what it is important. That's all it is. Read more
Published on Mar 7 2004 by The Transcription Teacher

3.0 out of 5 stars the book captures the theme
This book is a major coup. First, the cover is so outlandish and so symbolic of the work's subject matter, it's like getting hit by a two-by-four as you're making your way to the... Read more
Published on Mar 1 2004 by Author Brian Wallace (Mind Tra...

1.0 out of 5 stars You Can't Tell A Book By Its Cover
The author did not deliver what he promised offering no practical advice but rather a remediation on differentiating - an age-old marketing standby.
Published on Mar 1 2004 by Elizabeth M. de Campos

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