Big Moo (Hardcover)

by Seth Godin (Author) "Historians of magic are in total agreement about this: Hou-dini did hackneyed mechanical tricks, showed little evidence of talent, and had almost none of the..." (more)

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Product Details

Hardcover: 208 pages
Publisher: Portfolio; 1 edition (Oct 25 2005)
Language: English
ISBN-10: 1591841038
ISBN-13: 978-1591841036
Product Dimensions: 18 x 12.4 x 2.5 cm
Shipping Weight: 250 g
Average Customer Review: No customer reviews yet. Be the first.
Amazon.ca Sales Rank: #122,285 in Books (See Bestsellers in Books)

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Product Description

From Publishers Weekly

Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers' attention. Phrased as a feel-good kindergarten platitude ("you are not ordinary/In fact, you're remarkable"), the principle seems a harmless nod to fancy-free individualism. But set in an adult business context of constant "change" and cutthroat price competition, where "winning the game has absolutely nothing to do with hard work and paying your dues" and "a constant stream of industry-busting insights and remarkable innovations" is the only guarantee of survival, the exhortation to uniqueness becomes terrifying and demoralizing. Fortunately, the cacophony of unsigned contributions from a "Group of 33" writers (Malcolm Gladwell and Tom Peters are in there somewhere) includes more reassuring and realistic lessons. There's a lot of New Economy histrionics ("They say, 'sure, we need change'"/ "I say, 'we need revolution now'"), but also comparatively restrained parables about marketing and customer service. Some writers note that competent imitation of proven ideas is often a better strategy than innovation, that self-effacing Bill Murray did better than self-aggrandizing Chevy Chase, and that, yup, hard work and paying your dues does pay off. The selections are for the most part brief and pithy, and while they don't add up to a coherent viewpoint, browsers are bound to find something that hits a chord.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From AudioFile

Harry Houdini was a lousy magician. At least that's the theory advanced in THE BIG MOO, a collection of mini-business-sermons, edited by Seth Godin. According to the Moo-crew, Houdini's success had little to do with magic and much to do with his being remarkable--a theme repeated throughout this 4-hour audio program and one that expands on the theme advanced by Godin in his bestselling THE PURPLE COW. There's a lot of provocative material--from the marketing savvy of Texas-shaped tortillas to the fearless flight of little Max--and Godin reads the bite-sized episodes with conviction and humor. R.W.S. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.

Inside This Book (Learn More)

First Sentence
Historians of magic are in total agreement about this: Hou-dini did hackneyed mechanical tricks, showed little evidence of talent, and had almost none of the suave charisma that the great magicians of his era had. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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