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Back Of The Napkin (Hardcover)

by Dan Roam (Author) "What's the most daunting business problem you can picture? ..." (more)

2.5 out of 5 stars See all reviews (2 customer reviews)

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Product Details

Hardcover: 278 pages
Publisher: Portfolio (Mar 18 2008)
Language: English
ISBN-10: 1591841992
ISBN-13: 978-1591841999
Product Dimensions: 18 x 18 x 2.5 cm
Shipping Weight: 499 g

Average Customer Review: 2.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.ca Sales Rank: #3,803 in Books (See Bestsellers in Books)

Popular in these categories:

#9 in	Books > Business & Investing > Skills > Running Meetings & Presentations
#13 in	Books > Professional & Technical > Business Management > Management & Leadership > Decision-Making & Problem Solving
#13 in	Books > Business & Investing > Management & Leadership > Decision-Making & Problem Solving

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Product Description

From Publishers Weekly

The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the SQVID– a clumsy acronym for a full brain visual work out designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus. (Mar 13)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Description

A bold new way to tackle tough business problems-even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools - tools that take advantage of everyone's innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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Inside This Book (Learn More)

First Sentence
What's the most daunting business problem you can picture? Read the first page

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	54% buy the item featured on this page: Back Of The Napkin 2.5 out of 5 stars (2) CDN$ 21.11
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Customer Reviews

2 Reviews

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2.5 out of 5 stars (2 customer reviews)

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4.0 out of 5 stars A Solid Introduction to Illustrating Problems and Solutions, Aug 1 2008

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (#1 REVIEWER)

If you don't have any idea of how pictures can help you see more dimensions of problems and explain your solutions better, this is a good book to get you started. The book's main drawback is that it doesn't discuss how to integrate stories with pictures to make for more compelling communications. You'll have to learn to do that by reading books about storytelling to supplement this one.

I consider myself to be not very good at creating pictures for either solving problems or communicating solutions. I was disappointed that the book wasn't aimed more at helping people like me who understand the principles but have trouble applying those concepts.

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4 of 11 people found the following review helpful:

1.0 out of 5 stars Back of a Napkin, Nov 16 2008

By	Vancouver Reader - See all my reviews

This book is awful - don't buy it!
Chapter after chapter I kept waiting for it to enlighten me....it never did!
Don't waste your money - try something else.

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