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5.0étoiles sur 5
Don't "Shop" until you "Drop" the money for this book!, Aoû 12 2003
For someone who wants to cut through the hype and get to the nitty-gritty of mystery shopping, Cathy Stucker's "The Mystery Shopper's Manual (5th Edition) is the book for you.I've been mystery shopping for three years now, and Cathy's book provided the information I needed to get started. None of the -"Get rich mystery shopping!"scams, or attempts to sell mystery shopping as a way to make easy money with little or no skills required--- graces the pages of this book. Not to mention the come-ons (I get e-mails daily on these) that promise that mystery shoppers keep designer clothes, eat in five-star restaurants or take home merchandise worth hundreds of dollars. Her advice is sound (based on years of experience as a mystery shopper herself) and you know within a few pages that she knows that she's talking about! She views mystery shopping as a profession and offers practical advice to those who might want to get in the business as well as for those who already are. She points out common mistakes that shopper make, how to contact people who hire mystery shoppers, and how to get the prime assignments. Her book even features a mystery shopper application. Very helpful for someone who wants know exactly what are the requirements needed to become a mystery shopper. In short, The Mystery Shopper Manual is a "how to" book written by someone who "did" it. And "does" it. Cathy continues to mystery shop and passes on what she has learned over the years. On a personal note here: In August 2003 I attended the "Mystery Shopper Gold Certification Workshop" in Seattle and was surprised (and delighted)when I saw that it was Cathy who had developed the Mystery Shopping Providers Association workbook that I was holding in my hand. A perfect match, I thought. The Mystery Shopping Provider Association having Cathy Stucker as spokeswoman as well has having her author the manual that was used as the "Bible" for the conference. If you're serious about pursuing mystery shopping as a legitimate part-time income opportunity, I do believe that this is the book for you!
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