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la fidelisation client: strategies, prat. et efficacite (French) Paperback – 2004


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Product Details

  • Paperback: 304 pages
  • Publisher: vuibert (2004)
  • Language: French
  • ISBN-10: 2711769666
  • ISBN-13: 978-2711769667
  • Product Dimensions: 24 x 1.8 x 15.5 cm
  • Shipping Weight: 422 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,745,437 in Books (See Top 100 in Books)
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Product Description

About the Author

Lars Meyer-Waarden, docteur en sciences de gestion et titulaire du magistère de marketing direct de PIAE Lille, est maître de conférences à l'université Paul Sabatier de Toulouse 3 et rattaché au laboratoire de gestion et cognition. Ayant occupé pendant plusieurs années des responsabilités marketing au sein du groupe L'Oréal en Allemagne, il est spécialiste en marketing relationnel ainsi qu'en fidélisation client et intervient comme conférencier-consultant auprès d'entreprises internationales (http://meyer-waarden.com).

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