5 of 5 people found the following review helpful
5.0 out of 5 stars
Warning: May cause discomfort and insomnia. Highly recommended., Mar 9 2011
I signed up a while ago to get Seth Godin's latest manifesto, 'Poke The Box', then forgot about it. Last night I couldn't sleep, so I opened my Kindle, found it there and started to read.
Not because it's bad. Actually, it's good. So good that my mind started racing about all the projects I want to start, but haven't yet. So good that I was tossing and turning about my Big Hairy Audacious Project and wondering if I'm being audacious enough.
And that's the point of this manifesto.
'Poke The Box' refers to those 'busy box' toys for toddlers, which have dials and cranks and buttons and make noise and flash lights. Do something and there is a response. The child's face lights up and wants more, so she pokes it more, discovering the joy of initiating stuff.
But somewhere in the system, we bleach initiative out of children, so when they become adults, the natural action is to conform, to wait for permission.
The message Seth Godin started in 'Linchpin' continues with his latest missive: Get Going, Do Something and Ship It. Initiative creates momentum, and momentum generates power.
The directness of the message in Poke The Box makes me uncomfortable. Because I really don't have any more excuses holding me back.
Making you uncomfortable is the point of this slim book. I'm sure that when you read it, you won't be able to sleep either.