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Dan E. Ross "Dan Ross" (Frisco, Tx USA)
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Body For Life Success Journal
Body For Life Success Journal
by Bill Phillips
Edition: Spiral-bound
Price: CDN$ 20.05
90 used & new from CDN$ 3.42

5 of 5 people found the following review helpful
5.0 out of 5 stars Definitely a useful tool for those looking to complete BFL, Dec 7 2002
The recently published (November 2002) Success Journal is designed to help participants of the Body For Life Program complete their 12 week transformation. This thing costs $18.17 at Amazon.com.... If you want to buy this Amazon is the place to buy this!
The success journal is set up to help you (1) establish goals (2) follow the eating & fitness routines (3) provide inspiration during the 12 week challenge and (4) hopefully transform your life after completing a 12 week program.  
Having finished a 12 week program in 2001 and, having failed to finish 3 prior programs, I can say that this journal should help people start and complete a program. The journal would probably be of little value to those that haven't read the book but, if you are planning to buy the book and follow the plan you should pick up a copy of this Journal.
As part of the Journal you are forced to record your planned vs. actual results for fitness, food and daily goals each and EVERY day. This thing truly forces the program upon you, which is a good thing for many who feel they might lack the discipline to complete such a program.  The book truly enables people to measure their results on a daily basis and track their progress throughout the entire program.  
Body for Life, like any other fitness/health plan, will only allow you to get results based on your effort. If you gorge yourself with food or don't exercise like he says, don't expect to get the kind of results that people in his book have gotten.
Body For Life, while it is somewhat a promotional vehicle for EAS Myoplex, is a very sound book on nutrition and exercise. Most importantly, Mr. Phillips tries to get people to look within themselves and try to find out what they want out of a fitness program and goals in life. It is definitely a combination of self-help book meets exercise. Mr Phillips applies bodybuilding concepts (6 meals a day, weightlifting and cardio) and has tweaked them somewhat so that non-bodybuilders can get excellent results out of the program in a very short period of time.
Regarding nutrition - 6 meals a day - this is recommended to keep insulin levels more level throughout the day and to help shuttle nutrients to your cells. He also has a "free day" once a week where he tells people to eat whatever they want (pizza, cheeseburgers, whatever your weakness is :.)
His 20 minute cardio sessions, entitled HIIT (high intensity interval training), can really work a person hard and are great for those that have every excuse about not having enough time in the day.
His "high point" mentioned when lifting weights is what weightlifting is all about. It is why bodybuilders get phenomenal results and the average guy (who works out daily) may look the same year after year. Lifting weights is key to long-term metabolism - the avg. person loses 0.7 pounds of muscle after the age of 25, which contributes to why we gain weight. We lose muscle naturally and continue to eat (normally more) while exercising less as we get used to our jobs!
Bottom Line: If you are interested in your health you aren't going to go wrong following the plan. In 2001 I dropped 50 pounds from my peak weight before putting about 15 back on.  

Multiple Streams of Internet Income
Multiple Streams of Internet Income
by Robert G. Allen
Edition: Hardcover
Price: CDN$ 29.44
37 used & new from CDN$ 0.53

4.0 out of 5 stars Good overview about how to make money on the net, Aug. 22 2002
Multiple streams of Internet Income by Robert Allen is an excellent book for those considering starting a web based business or those interested in learning more about the world wide web and how businesses are marketing to them. The world wide web is truly transforming the global economy despite what the stock market might be stating. I would highly recommend this book for those not familiar with formal marketing strategy or those seeking to learn more about the Internet and various business opportunities available. Some excellent marketing books / concepts quoted include the 22 Immutable Laws of Marketing, Influence, Permission Marketing and Viral marketing ï¿buzz marketing or word of mouth.ï¿
The new economy is knowledge based and based on expansive communication networks that grow in importance as related groups / interested parties meet each other and conduct business. Mr. Allen clearly understands this and I give him kudos for pursuing such an endeavor.
Here are the pros and cons of the books.....a personal opinion:
Pros:
1. The book is very broad and talks about sales, marketing and advertising, which is rare in such books
2. The book provides Allenï¿s example via his business.
3. The book was well written
4. Many excellent marketing books are quoted.
Cons
1. This book is a sales pitch. Mr. Allen clearly has ï¿sales copyï¿ experience which makes the book interesting but definitely somewhat misleading. He knows what he is doing and he has a VERY successful marketing / product track record. As a result, he is very successful in his Internet trials / examples. He has customers that already know about him, have purchased his products for the last 20 years and others that are interested. He doesnï¿t mention this in the book enough and marketing costs are a HUGE variable cost to businesses. This will likely result in readers being too optimistic about their ability to generate wealth on the web.
2. The book was written by several co-authors. It seems as though Allen, in a rush to get the book out, heavily relied on so called ï¿expertsï¿ within various parts of Internet Marketing.
3. He plugs various peopleï¿s products that are not that good. I have perused many of these products and it is hit and miss. Some are good and some are not so good.
My final thoughts on the book are this: Read it. It is worth the time for beginners. For those seeking a wide exposure to marketing/advertising/sales in an Internet world it is well worth it. There are some pitfalls though that I canï¿t overemphasize.
Any business, irregardless of distribution channel, is a lot of work. Internet businesses require hard work, lots of sweat, lots of perseverance, lots of testing, lots of learning and, for those interested, they can be very fulfilling opportunities. If you are trying to make major money or simply pursue a hobby online via a personal website this book is worth reading.
Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

22 Immutable Laws Branding
22 Immutable Laws Branding
by Al Ries
Edition: Hardcover
52 used & new from CDN$ 0.01

5.0 out of 5 stars An excellent read on a key issue in business today, Aug. 22 2002
The 22 Immutable Laws of Branding was primarily written by Laura Ries - Al Ries was a co-author on the book - in case anyone didn't know. Such information is available at their website. I rank this book a solid 5 star book because the insights / examples provided far outweigh any concerns / problems I found with the book. This book caused me to look at advertising / marketing from a different perspective in my daily life which is what I use to evaluate if something is a 5 star book
I loved The 22 Immutable Laws of Branding for the following reasons:
1. It flat out states the importance of marketing & branding, which is important to separate in the readers' mind before beginning. As they state "Marketing is building a brand in the mind of the prospect. If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective."
2. The Ries' call it like they see it. Excellent examples of marketing / advertising stupidity / effectiveness are provided.
3. They talk about the plethora of products that are produced each year.
4. They discuss how businesses must get inside a consumer's mind (AKA positioning) to win the war. Volvo = safety, BMW = Ultimate Driving Machine, Mercedes = prestige, Toyota = Reliability, Ford = ?, Chevy = ?. The Ries' clearly spell out an excellent reason as to why the U.S. automanufacturers are getting killed.
5. The book illustrates, as did the 22 Immutable Laws of Marketing, how companies dilute their brands through line extensions (I personally believe this due to my personal experience / buying patterns and observations of others.)
6. They point out the increasing importance of PR (public relations) compared to advertising. This is the subject of a new book by the father / daughter. Basically PR launches a product and advertising gives it life support is their main assertion.
I disliked The 22 Immutable Laws of Branding for the following reasons:
1. Overlap from prior books is definitely occurring. I have noticed this with Jack Trout's recent books too. I would estimate that 15% - 20%, at a minimum, of Trout's recent books and this book have been stated in one form or another in their prior works.

2. Some of the examples provide clearly refute other examples provided. On page 100 they state "the Mustang and former CEO of Chrysler Corporation (two powerful brand names.) In prior examples the authors clearly state that the brand is the maker of the company. Volvo = safety, BMW = driving machine, etc (you will find such features in all their vehicles -maybe not in Volvos convertible.) What does Chrysler stand for again? Minivans? I haven't exactly noticed it in their advertising......for a long time...
Conclusion: Buy the book. It is well worth the time and money. Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in another good marketing book I highly recommend Differentiate or Die by Jack Trout or Seth Godin's book on permission marketing / launching an ideavirus. If you are interested in other subjects I would encourage you to read The Worldly Philosophers by Robert Heilbroner if you are interested in economic history - the book is international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
by Jack Trout
Edition: Hardcover
40 used & new from CDN$ 0.29

5.0 out of 5 stars A Definite Five Star Book - Six if I could!, Aug. 11 2002
I rarely give five star ratings anymore because a "paradigm shift" or excellent insights are needed to get such a review. This book deserves the five star rating.
Differentiate or Die by Jack Trout and Steve Rivkin is an excellent read for those learning how and why businesses succeed in the LONG-TERM. This book is another excellent marketing book by one of the authors. Jack Trout first came to popularity with his seminal book "Positioning," which he co-wrote with Al Ries. For those interested in marketing books The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is another truly great book by one of the authors.
Differentiation is the key element to long-term success and profits; furthermore, it is an essential area of discussion in any corporate strategy discussions and is frankly the biggest and most important thing I learned while getting my MBA a few years ago.
Some excellent tidbits from the book include:
• It's not simply about what you or your product can do; it's about what you do differently from everyone else. Very similar to concepts introduced in Positioning, one of the co-authors other books
• In today's global marketplace there are more products than ever. Products compete globally rather than locally or nationally as they did in the past.
• In today's lightning-fast rate of change it is critical to be first to market with an invention but it is MORE IMPORTANT to be first to market to position yourself in the marketplace via advertising / marketing to capture customer MINDSHARE.
• It is tougher than ever to get customer's to change their minds as they increasingly have less time to shop on discretionary products or plan vacations due to the increasing reliance on double income households.
• Trout concentrates on illustrating ideas that will differente you from the pack: Being first (and staying there), owning a discernible attribute, having a heritage, becoming the preference of a particular consumer group, or even being the most recent arrival in a product arena are just some of these useful differentiates he presents.
Conclusion: Buy the book. It is well worth the time and money. Most of my reviews are in business / economics and I encourage people to read them, whether here on ... or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

Founding Fathers
Founding Fathers
DVD ~ Edward Herrmann
Price: CDN$ 37.85
11 used & new from CDN$ 27.71

4.0 out of 5 stars the fun way to learn about pre-revolutionary times, Aug. 10 2002
This review is from: Founding Fathers (DVD)
I love history and in recent months I have been voraciously reading / viewing various books / DVD collections. The Founding Fathers, which I believe is based on the book by M.E. Bradford, is one of 2 DVD collections available by the History Channel that discusses the lives and times of the countries' founding fathers. The other DVD collection is based on the Pulitzer Prize winning book Founding Brothers by Joseph Ellis. This DVD collection was the first one created by The History Channel.
Both DVD collections discuss the lives and times of the founding fathers (brothers). This particular DVD collection starts with a discussion of Sam Adams and the rise of discontent amongst New Englanders. It focuses on the events that led to the American Revolution much better than the other DVD collection, Founding Brothers. After viewing both of them again I would say without a doubt that this series deals with pre-revolution to the constitution whereas Founding Brothers is more constitutional conventions to post revolution times and the establishment of parties / bickering amongst the founders.
1. This DVD collection is well produced. Famous actors provided the voices for the characters.
2. While the DVD is certainly worth watching I found myself wishing it had more facts about events of the American Revolution. But, as the title states, this series is about the founding fathers.
3. The series did a nice job of discussing how various fathers had issues with slavery. It discussed whether they were pro-slavery or against it and how some had serious troubles dealing with it.
4. The one thing I thoroughly enjoyed about the DVD collection was that it clearly depicts how each of these men came together despite their different backgrounds and temperaments to found a nation.
Most of my reviews are in business / economics and I encourage people to read them, whether here on ... or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

Founding Brothers
Founding Brothers
DVD ~ Peter Coyote
Price: CDN$ 44.30
15 used & new from CDN$ 24.98

4.0 out of 5 stars the fun way to learn more about early U.S. history, Aug. 10 2002
This review is from: Founding Brothers (DVD)
I love history and in recent months I have been voraciously reading / viewing various books / DVD collections. Founding Brothers is a documentary from the History Channel that is based on the Pulitzer-Prize winning book by Joseph Ellis. I would note that there is another DVD collection (created a few years ago by the History Channel) entitled Founding Fathers.
Both DVD collections discuss the lives and times of the founding fathers (brothers). This particular DVD collection starts with post revolution times (i.e constitutional congress - 1820 or so) and really dives into how, once the war was over the bickering and infighting began amongst the founding fathers. If you are looking for pre-revolution commentary than Founding Fathers is a better DVD collection to pick up as it starts with New England dissent to the winning of the war.

1. This DVD collection is well produced. Famous actors provided the voices for the characters as in Founding Fathers. Many of the voice overs are done by the same people in both collections.
2. While the DVD is certainly worth watching I found myself wishing it had more facts about the economy and its progress but, as the title states, this series is about the founding fathers.
3. The series did a nice job of discussing how various fathers had issues with slavery. It discussed whether they were pro-slavery or against it and how some had serious troubles dealing with it.
4. The one thing I thoroughly enjoyed about the DVD collection was that it clearly depicts how each of these men came together despite their different backgrounds and temperaments to found a nation.
Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development / evolution of U.S. property history I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

Economic Puppetmasters: Lessons From the Halls of Power
Economic Puppetmasters: Lessons From the Halls of Power
by Lawrence B. Lindsey
Edition: Hardcover
Price: CDN$ 29.95
24 used & new from CDN$ 0.65

3.0 out of 5 stars Interesting read but better reading is available, July 21 2002
Having left Wall Street over a year ago I still have a place in my heart for the financial markets. I find that my focus in reading is increasingly turning towards history, the issue of worldwide standards of living and how economic growth in various parts of the world varies so dramatically.
Economic Puppetmasters by Lawrence Lindsey, the current economics advisor to the President, is an excellent book for those that are interested in (1) economics (2) the history of monetary policies in various economic areas such as Japan, Europe and the United States and finally, (3) the inextricable link between politics and the economy.
I was going to rank this book a solid four star book because it provided some really good analysis. However, after thinking about it for a day or so, I am deducting a full star from the book (a three star ranking) due to the partisanship rhetoric and a complete lack of attention to the national debt.
In my opinion the real value of this book is Lindsey's explanation of why Japan has been in an economic funk for 10 + years. Another element of excellent insight on his part is that he provides readers with an excellent explanation of the pros and cons of the Euro and difficulties that will likely occur in the next ten years from the establishment of such a central bank / currency. The book provides readers with a great history lesson into various monetary regimes.
In my opinion Mr. Lindsey, like many financial authors, is HIGHLY deficient in one key area. He never talks about the U.S. national debt and how it has gone from $960 billion to $5.6 trillion in 20 years. The explosive growth in the national debt has caused growth rates to be overstated because they are unsustainable. At the end of the day you have to pay interest on the debt and you have to repay the debt. What about the fact that America will go from 7 working people per retiree to 2.5 within 20 years? This will cause social benefits to soar with fewer workers to pay for it? But Mr. Lindsey doesn't feel this is important. Instead he takes shots at previous administrations for their "deficient views." You can learn a good amount from reading the book but Mr. Lindsey and the rest of the Politicians / economists disgust me because their desire to get re-elected is going to leave a nation bankrupt or heavily indebted within 20 years. Nothing short of a tragedy.
Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

Managing in the Next Society
Managing in the Next Society
by Peter F. Drucker
Edition: Hardcover
30 used & new from CDN$ 0.03

4.0 out of 5 stars Not The Best of Drucker but better than most business books, July 14 2002
Despite being a huge Drucker Fan I give this book a four star rating. In saying this, the book was interesting and a good learning process but it didn't cause me to experience a paradigm shift. The Global Economy and the Nation State (ch. 14) saved my rating of the book because it was so insightful. I found much of the book to be filler because a lot of the content can be found in other Drucker books and can be found from chapter to chapter in this book. To put it into perspective, at least four chapters are nothing more than edited interviews with the author that were published in magazines and I kept finding facts / quotes repeated again and again.
Managing in the Next Society by Peter Drucker is the latest book by the author. The book is a collection of articles and interviews by Drucker in recent years. More specifically, chapters in this book have originally appeared in The Economist, Red Herring, Business 2.0., Inc. Magazine, New Perspectives, Foreign Affairs magazine, Viewpoint, Leaders to Leader, Atlantic Monthly, The Wall Street Journal and in the Harvard Business Review. So, while I wouldn't be surprised if Drucker fans have read one or two of these chapters via magazines I would be surprised if any reader has read most of the content before publication of this book.
The book is segmented into four different sections. They are: The Information Society, Business Opportunities, The Changing World Economy and The Next Society. Each section has approximately 60 - 80 pages of text and the book is easy to read, as most Drucker books are.
If you haven't read anything by the author before don't start here. I would personally recommend new readers of Peter Drucker start with The Essential Drucker as it stands as the authors best work (it is a collection of his best works from over 60 years of writing.) Other Excellent works by the author are Post Capitalist Society, The Age of Discontinuity, The Effective Executive & Innovation and Entrepreneurship.
Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries.

Deflation: How To Survive And Thrive In The Coming Wave Of Deflation
Deflation: How To Survive And Thrive In The Coming Wave Of Deflation
by A Gary Shilling
Edition: Paperback
17 used & new from CDN$ 10.54

5.0 out of 5 stars Very Timely Investment Book for EVERYONE!, July 12 2002
Having left Wall Street over a year ago I am amazed at how little attention the media, Wall Street & the Fed have given to Deflation. In my opinion the probability of a deflationary scenario is higher than ever. This book helps you prepare for such tumultuous economic times. I rank it a 5 star book, an increasingly rare rating for me. I gave this book five stars due to the excellent analysis and insightful commentary about what occurs in deflation and, more importantly, the graphical depictions the book has throughout it. It would be ignorant to mention that Mr. Shilling has been talking about deflation non-stop since the late 80's - especially after the '87 stock market crash. Can anyone remember the story about the boy who cried "WOLF!" too many times?
Talking finance without graphs is tough for the reader so I give kudos to Mr. Shilling in this regard.
As I like to say (and Mr. Shilling points this out), the 1980's was the age of government spending. The 1990's was the age of the consumer buying binge as individual debt levels have soared. The average person has $8500 in credit card debt vs. 2500 in 1990 to put it into perspective.
Moving forward, what will drive top-line growth in worldwide sales? - Did you know that the G-8 countries account for roughly 80% of total purchases worldwide and, as a result, weakness in those countries dramatically affects the world economy?
Will we end up with too much capacity due to stagnant growth or a retraction in corporate spending?
What will be the catalyst to drive economic growth? - The government has over $5 trillion in debt, corporations and individuals are tapped out and factories are running at about 76% of their utilization right now.
Buy the book........Read the book........Anyone can learn from this........By the way, bond prices have already soared so the easy money in bonds has been made.........
...If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker."

Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Job
Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Job
by Jeffrey J. Fox
Edition: Hardcover
51 used & new from CDN$ 0.01

4.0 out of 5 stars The Sales and Marketing approach to job hunting..., July 9 2002
I have read two of Mr. Fox's books and really like his writing style. That is why, when I recently decided to rejoin the workforce, I decided to pick up this book. I had a feeling I would get some unique insights into job hunting from this book and I wasn't disappointed. While the insights were valuable I didn't find anything "earth shattering" and the book definitely didn't cause me to experience a paradigm shift so I rank it 4 out of 5 stars.
The basic theme of the book is to differentiate yourself from the rest of the pack through specialized resumes, creating "resuletters" and gathering information about the target company. Mr. Fox basically looks at job hunting from a sales and marketing perspective, which is his primary career experience. As I was reading this book the comments / insights from it basically reminded me of the sales and marketing books I have read over the years. The 22 Immutable Laws of Marketing by Jack Trout was the best marketing book I have read in recent years, in case anyone was interested.

A key element to this book, which should not be overlooked, is that Mr. Fox clearly understands what business is about. At the end of the day do you provide value to an employer? Does your position save them money, generate sales, help develop new products? More importantly, can you put a dollar value on your importance to a corporation? Are you focusing on providing value to customers or worried about you, you, you. At the end of the day corporations have to make money. If they don't they go bankrupt. Employees that deliver tons of value tend to have promising and long lasting careers with companies they like.
Most of my reviews are in business / economics and I encourage people to read them, whether here on Amazon or at my personal website. If you are interested in economic history book I would encourage everyone to read The Worldly Philosophers by Robert Heilbroner since it is more international in scope and deals with the lives and times of the most famous economists in history. If you are interested in economic development I would encourage you to read Hernando DeSoto's Mystery of Capital but note his lack of focus on corruption in certain countries. A great general business book is by the management guru Peter Drucker entitled "The Essential Drucker." That is my #1 recommendation to anyone serious about learning about business and management.

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