When I first read the review for this book I was immediately captivated by the author's use of stats and anecdotes to explain price relationships that we often take for granted - enough so that I bought the book. For example, printers are sold at bargain prices to get you hooked on the super expensive ink that you must buy to make them work. However after about page 25 the examples start to grate on your nerves as they become more obvious and commonplace. Adding to the annoyance is the author's pedestrian and shifting narrative style. After page 60 you realize that this book has nothing to deliver.

Bottom line: this book should be a 4 page article in Vanity Fair, not a 300 page book.