I just finished reading this book, and there are definitely very useful and applicable ideas one absorbs from it. I sometimes was very annoyed however by the "infomercial" style of writing of the author. It is very clear that Gerber wrote this book to promote his company's business.

The main idea of this book is that all businesses needs to decide on and document how everything is done, so ideally the business would run like a machine, a "money-making machine" as Gerber likes to call it. Gerber tries to cover all business processes in this book, from Marketing to employee motivation. I found that all chapters except Ch. 16 ("Your People Strategy") had excellent and practical ideas. Ch. 16 I thought poorly discussed practical ways of keeping your employees motivated, Gerber basically says make your business look like a game to them but does not give practical examples on how to do that. Nevertheless, the books is worth the read and you should always remember that it will only be useful to you if you act and implement the ideas discussed.