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Rolf Dobelli "getAbstract" (Switzerland)
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What Every Investor Needs to Know About Accounting Fraud
What Every Investor Needs to Know About Accounting Fraud
by Jeff Madura
Edition: Paperback
Price: CDN$ 17.48
31 used & new from CDN$ 0.01

5.0 out of 5 stars Highly Recommended!, June 29 2004
Author Jeff Madura provides an excellent short guide through the perilous territory of financial statement analysis. Wasting no words, he presents all the average individual investor absolutely needs to know about corporate financial reports. He tells you why you shouldn't trust them, and then shows you how to apply a skeptic's perspective to figuring out what reported numbers really mean. The market for investment books is a crowded one, but this is a standout: a thoroughgoing and systematic combination of curiosity, knowledge and prudent suspicion. We highly recommend this book to all investors. Before you climb into the investors' ring, carefully consider the advice that referees give boxers before a bout: Protect yourself at all times.

Naked Guide to Bonds: What You Need to Know -- Stripped Down to the Bare Essentials
Naked Guide to Bonds: What You Need to Know -- Stripped Down to the Bare Essentials
by Michael V. Brandes
Edition: Hardcover
Price: CDN$ 20.78
33 used & new from CDN$ 0.01

4.0 out of 5 stars Insightful!, June 29 2004
In this very good beginner's guide to the bond market, author Michael V. Brandes addresses all of the fundamental questions clearly and concisely. Bond math can be daunting, but while the author includes a few equations for illustrative purposes, he clearly addresses his book to the general run of individual investors. The book, which has moments of surprising good humor, says right off the bat that bond investing can be dull in comparison to stock investing, not because the stakes are lower, but because the elements of personality and surprise are considerably more muted in the debt market than in the equity markets. We highly recommend this book, even though it is pedantic at times - a risk you take when you venture into the complex realm of bond investing.

Getting Bigger by Growing Smaller: A New Growth Model for Corporate America
Getting Bigger by Growing Smaller: A New Growth Model for Corporate America
by Joel M. Shulman
Edition: Paperback
Price: CDN$ 16.98
23 used & new from CDN$ 0.05

5.0 out of 5 stars Highly Recommended!, June 29 2004
"Bigger is not always better" sounds right, but the patina of sweat on executive foreheads in boardrooms worldwide stems from the mandatory requirement to increase short-term revenues constantly in ever greater amounts. The problem with the corporate fixation on bigness is that size often brings a less desirable quality: unresponsiveness. That helps explain why the lifespan of the average Fortune 500 corporation is about 50 years. Now comes author Joel M. Shulman to suggest a mechanism your company can use to avoid that burnout lifecycle. In a sophisticated book targeted to tactical thinkers, he proposes that you consider the Strategic Entrepreneurial Unit (SEU). He explains that establishing a diverse portfolio of small-scale entrepreneurial enterprises within a parent organization can help convert a large, unwieldy corporation into a more enterprising, forward-looking company. And, then, he tells you how. This capably written, insightful manual is very soundly based on practical business realities and experience. We recommend it highly to business strategists and executives who guide the long-term well being of their companies.

What Every Investor Needs to Know About Accounting Fraud
What Every Investor Needs to Know About Accounting Fraud
by Jeff Madura
Edition: Paperback
Price: CDN$ 17.48
31 used & new from CDN$ 0.01

5.0 out of 5 stars Highly Recommended!, June 29 2004
Author Jeff Madura provides an excellent short guide through the perilous territory of financial statement analysis. Wasting no words, he presents all the average individual investor absolutely needs to know about corporate financial reports. He tells you why you shouldn't trust them, and then shows you how to apply a skeptic's perspective to figuring out what reported numbers really mean. The market for investment books is a crowded one, but this is a standout: a thoroughgoing and systematic combination of curiosity, knowledge and prudent suspicion. We highly recommend this book to all investors. Before you climb into the investors' ring, carefully consider the advice that referees give boxers before a bout: Protect yourself at all times.

The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
by Pat Dorsey
Edition: Hardcover
22 used & new from CDN$ 2.39

4.0 out of 5 stars Insightful!, June 29 2004
The best investing principles, as clearly reiterated here, are stable and evergreen. As an investor, you'll welcome author Pat Dorsey's unambiguous, straightforward presentation of the always valid wisdom of the markets. This conveniently organized book offers several chapters of general relevance to investors in all markets and industries, including an industry-by-industry examination of the determinants of value. The title is cute, but the content isn't about the title's rules - it is about learning and obeying the basics of stock investing. We recommend the author's long term perspective. Many of the directions he sets for potential investments could still be valid years hence.

Franchising: Pathway to Wealth Creation
Franchising: Pathway to Wealth Creation
by Stephen Spinelli Jr.
Edition: Paperback
26 used & new from CDN$ 0.01

1 of 1 people found the following review helpful
5.0 out of 5 stars Packed With Knowledge!, June 29 2004
Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin' Donuts, Subway, Pizza Hut and McDonald's. We recommend it as essential reading for anyone considering buying or starting a franchise.

Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics
Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics
by Seth Godin
Edition: Paperback
33 used & new from CDN$ 0.01

5.0 out of 5 stars Packed With Knowledge!, June 22 2004
In Unleashing the Ideavirus, Seth Godin says your idea is contagious, like the flu. But hold on - he's not being insulting. If you think of your idea as a virus, says he, you can "infect" the marketplace by motivating customers to talk about your product. He stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. Not a pretty picture, if you are a literal type of person, but you get the concept. For the right product or service, this is an alternative to advertising (or, as Godin calls it, "interruption marketing"). Though he builds on multi-level marketing concepts, Godin distances himself from their negative image. He writes in a breezy, easy style, with examples, charts and illustrations. If you want to spread the word about this book, we suggest that you just cough politely on someone in marketing, advertising or sales.

The End of Advertising as We Know It
The End of Advertising as We Know It
by Sergio Zyman
Edition: Hardcover
Price: CDN$ 34.01
54 used & new from CDN$ 0.01

5.0 out of 5 stars Packed With Knowledge!, June 22 2004
Deeply informed by his marketing experience at Coca-Cola, Sergio Zyman knows advertising theories, but he doesn't like them. He is marketing's angry child, shouting, "Traditional advertising just isn't working." He delights in hurling stones at traditional advertising icons, including "brand awareness," which may get your product considered, but will not guarantee a sale or an increase in sales. For sales heft, he postulates, position your product to be relevant to the consumer. Build this "brand relevance," then start working on media buzz. He compliments his own marketing expertise, but who wants a shy promoter? He says corporations waste ad dollars, so if you work in a traditional glass-house advertising agency, you won't feel too secure when you see angry kid Zyman picking up a rock. His targets, according to us, are people who work in Madison Avenue glass houses, and those who hire them.

Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
by Richard Laermer
Edition: Hardcover
31 used & new from CDN$ 0.34

5.0 out of 5 stars A Must Read!, June 22 2004
The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider's look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book's core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here's how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, we particularly suggest this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.

Leadership
Leadership
by Rudolph W.;Kurson, Ken Giuliani
Edition: Hardcover
85 used & new from CDN$ 0.01

5.0 out of 5 stars A Must Read!, June 22 2004
This review is from: Leadership (Hardcover)
Can a textbook be delightfully written? This one is. Authors Richard L. Hughes, Robert C. Ginnett, and Gordon J. Curphy explore every aspect of leadership and smoothly weave research conclusions into the narrative. Examples abound, from Colin Powell to Walt Disney. The authors are all psychologists who specialize in leadership issues. They have written conversationally and intelligently, using plenty of sidebar material (even famous cartoons) to bring their reporting to life. We recommend this classic (now in its third edition) to everyone interested in leadership.

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