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Steve Jobs
Steve Jobs
by Walter Isaacson
Edition: Hardcover
Price: CDN$ 23.19
132 used & new from CDN$ 4.44

2 of 3 people found the following review helpful
5.0 out of 5 stars A must read for any technology enthusiast or aspiring business leader, Jan. 3 2012
This review is from: Steve Jobs (Hardcover)
WOW! I have to admit it took me some time to get through this book, but in the end, it was well worth it. I have truly gained an understanding of the sheer brilliance and creative genius that produced some of the most influential devices of our time. From the early days of Woz and Jobs in the garage, to the epic battles between Apple and Microsoft (and Apple and Google), to Jobs final battle with Cancer - this biography provides an unbiased look into Steve Jobs' life and the lives he touched. If you are a die hard Apple fan, or simply an iPod owner - you will find a reason to love this book. Enjoy and appreciate!

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
by Mitch Joel
Edition: Hardcover
40 used & new from CDN$ 0.01

4.0 out of 5 stars Read this before engaging with your customers online!, Feb. 1 2011
In Six Pixels, Mitch Joel (President of Twist Image) discusses the rise of the online trust economy, a powerful force that favors the crowd over companies. He provides readers with a wealth of information on how to successfully navigate this new medium, including information on Search Engine Optimization (SEO), Blogging and Customer Reviews. By making use of such phenomena as the momentum effect, faith based initiatives, and viral expansion loops, businesses can build a following through digital channels and begin to realize a tangible return on investment. The key, according to Joel, is to be flexible, put in the time required and relinquish control so that your customers can play with your brand. Definitely a must read for anyone making their first foray into online marketing.

UnMarketing: Stop Marketing. Start Engaging.
UnMarketing: Stop Marketing. Start Engaging.
by Scott Stratten
Edition: Hardcover
19 used & new from CDN$ 14.69

4.0 out of 5 stars Insightful and Enjoyable to read!, Jan. 23 2011
In Un Marketing, Scott Stratten discusses how to market effectively in the online social space. He stresses that the traditional methods of push communication must shift to one-on-one engagement if companies want to be successful, and shares several success stories and personal anecdotes to support his theory. It's a great read for anyone who has a specific interest in the marketing aspects of social media and appreciates a little bit of sarcasm along the way. Enjoy!

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