5.0 out of 5 stars
Increased Sales will Follow reading this book!, Aug 14 2001
I have recently read your book! And simply put ..this information is user friendly and it works.
I am the Director of business development with an audio,lighting and staging company in Canada.Using this informaton made more sales for my company!
I have 2 stories to relate to you.
Story #1 Part of our operation involves a retail sector. I was watching our sales staff present our products , they were asking all the " Closing" questions but were failing to get the sale. They were talking but not connecting! I took one of the sales people aside and using Nick's teachings from his book I found out my sales rep. was an Auditory. Guess what? That is the way he was relating to the clients.
I pointed out that his clients were any one of 3 types of people. Visuals, Auditory, Kino(Touchy Feely Type). I taught him a quick lesson on how to determine which they were. Then I told him to communicate with them in a way they like to process the information.
If they were visual he would show them something...If they were auditory he would let them listen to it...and if the were a "Kino" he would talk about how this would make them feel. Results were INSTANT increased Sales!
I was asked by a major Canadian corporation to assist senior management with presentation techniques. I took the teachings of Nick to the boardroom. I helped them construct a presentation that would cover all the various "types" of people that would be the target audience. The result was out standing! All the presenters who listend and practiced were complimented on a job well done. And for all my hard work I secured yet another client for our company.
This book will help business people turn a transaction into an Interaction.....That means RAPPORT! That means increased sales. Bravo!