17 of 21 people found the following review helpful
2.0 out of 5 stars
Great book if you haven't taken Psych 101, June 2 2004
I was expecting alot more from this book than it provided. That isn't bad, but in an effort to set expectations (which this book advocates) I wanted to write a review to let people know what it does and doesn't do.
The Paradox of Choice is a great introductory read if you have never heard of things like Opportunity Costs, Anchoring, Escalation of Commitment, etc. It does a great job of outlining various psychology realities around why choice actually creates more anxiety and depression. If you want to learn about these topics in simple, plain English, this is your book.
If you know about these topics already, have taken Psych 101 somewhere, and want to understand best practices of companies and individuals managing choice, this is going to be a disappointment. Of 11 chapters, only 1 was dedicated to how to effectively manage the barrage of choices one is faced with everyday in this society. And that chapter was pretty skimpy on specifics.
What I found lacking in this book were specific examples of how individuals effectively handle choice in a positive, proactive way. For example, what is the decision process of a satisficer (a term used in the book) for going to college or buying a car?
Furthermore, I would have liked to have seen this author talk about ways we as consumers and businesspeople can influence companies to begin to edit down the number of brands, products, and therefore choices we have to make on a regular basis.
Granted, holding this book to such a high standard might just be my desire to see this topic delved into further given the importance of it to our satisfaction with our everyday lives, but I still was expecting more. At least from a hardcover.