4.0 out of 5 stars
Mostly favorable, Oct. 22 1998
This book is the most profound statement of McLuhan's theories, filled with memorable quotes and odd ideas. Sometimes, however, the ideas are inadequately supported, and the narrative is organized very oddly. (It's all part of his "mosaic" method of understanding.) However, this is probably the easiest of McLuhan's books to digest, and many of his statements are very relevant to our modern lifestyle. Buy the book.