2 of 2 people found the following review helpful
5.0 out of 5 stars
Best entrepreneurial book I've read yet, Oct. 5 2008
As a serial entrepreneur myself, what impressed me most about Norm Brodsky is his willingness to talk about his failures, which is a rare gift. In my experience most business owners don't have this quality, and attempt to hide or obfuscate their mistakes. Not so with Norm, who attempts to gain insight and learn from them, which is as it should be.
Being somewhat ADD, I have a tendency not to finish books that I find boring, especially those of the business genre. But I finished The Knack in just two days, and am even re-reading it to ensure the information sticks.
In short, this is an excellent book that every current or would-be entrepreneur should read and I highly recommend it.