Garys passion from Crush It has flowed into his newest book The Thank You Economy. The TYE is a guide of common sense for businesses operating in todays 'connected' world. In this new world, word of mouth can make or break you. The TYE focuses on treating customers and employees with respect and compassion, not as numbers, fans, or followers.
Reading The TYE reminded me of my grandmother telling stories about her corner store and her repeat customers. The TYE focuses on using the same manners your grandparents used to grow their businesses, and bringing those same manners and principles into todays current economy.
