Just read this amazing book over the weekend and I have to recommend it to anyone who is wondering just what the heck social media is and how it is changing the way people interact and companies do business. If your over 30 and wondering what all the buzz about MySpace, Facebook and Twitter is, the answer inside. The new social tools are connecting people to each other and the products and companies they love. Qualman shows with example after example that this shift is already taking place. Some progressive brands are capitalizing on it while other are missing the boat. It's a easy read full of useful information.