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Profile for Ross Bennett > Reviews

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Content by Ross Bennett
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 Reviews Written by
Ross Bennett "Cause and effect" (New Zealand)
(REAL NAME)   
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Alina Wheeler
Edition: Hardcover
12 used & new from CDN$ 57.38

5.0 out of 5 stars Ideal for teams of all sizes, Feb 14 2010
This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
This book is a gem.

It has a brilliant balance of information, that can be modelled for any studio, and visual examples as best practice. The process of branding is clearly explained both in text and with easily decyphered info graphics. I have found this book to be invaluable in persuading clients to spend more on their brands.
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