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"tv_funhouse" (East Coast, United States)

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Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Edition: Hardcover
189 used & new from CDN$ 0.01

3.0 out of 5 stars Mixed Review: frequently just scratches the surface, Jan 5 2004
The ideas that the author brings up are good, but too often I felt like I wanted more. The second section was irritating. I got the feeling that the author has extensive experience in advising others, but little experience in personally carrying out - nice stories and good talk, but few real world details. On the other hand, I have been able to apply some of the ideas to my business. Stick it out past the second section and it gets a lot better.

Bottom line: Not the only book you'll need to learn about marketing your service, but a worthwhile investment.


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