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Jean-Marc Demers (Montréal, Québec)

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The Advertising Agency Business
The Advertising Agency Business
by Eugene Hameroff
Edition: Hardcover
Price: CDN$ 38.44
27 used & new from CDN$ 3.53

3.0 out of 5 stars Disappointing, Aug. 11 2002
If you're looking for ways to make a profit out of an existing operation, this book might interest you. But don't look for pointers on creative and production management, or on client-agency relationships, for example. It's a slick business book, with number crunching and capitalist views. Helpful, yes, in a limited way.

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