I read this book over a two week span and all I can say is WOW! This a wonderfully informative, entertaining and thought provoking book on building a successful business and brand. It's a must read for the small business owner looking to expand his/her business all the way to the successful CEO looking to cultivate the sales culture every business is looking for. The key to everything in business, which I believe Chet Holmes touches on in every chapter of this book is discipline. Without it, no one will ever do anything to get past there current station. A great read and I recommend it to everyone looking to take that next step.