Ok, the art is quite good and Willingham takes a sort of dumb idea: fairy tale characters taken to contemporary NY, into quite an interesting crew of people. However, I really missed more character development. Ok, there's conflict and relationships between them, but it all seemed so straightforward and simple!
Besides, Snow White appears like such an interesting character with her attitude and all, along with B. Wolf, but I really think that they've been treated with not enough respect. I think they deserved more development, more texture and depth.
And the end of the story is kinda obvious. Although if you take it as a sort of wink to classic detective novels such as Agatha Christie's, etc, it may acquire a better edge. Though not enough.
I still liked the book, read it quickly and enjoyed it enough to get me the second part. However, I don't see how this can compare to other Vertigo titles such as Sandman or Preacher, which are an absolutely different kind of literature, more mature and the kind that really makes you think and question things.
And I REALLY don't see how this could ever be compared to Sandman... please...
Still, I want to see how the series develops, I have some faith in it. Take a look at the covers for the second book: wow.