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C. Tyler "Tyler" (Toronto)
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The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand
The 22 Immutable Laws Of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries
Edition: Paperback
Price: CDN$ 17.32
55 used & new from CDN$ 0.50

4.0 out of 5 stars Internet section is the weakness, March 5 2008
The first 22 laws were short and snappy with examples. Made a lot of things make sense to me. The last 11 laws were a laborious read taking up far more paper than was warranted. Buy it for the first 22. Suffer though the last 11 if you must.

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