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Jeph Maystruck "@JephMaystruck" (Regina, Saskatchewan, Canada)

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Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In
Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In
by Peter Shankman
Edition: Hardcover
Price: CDN$ 18.81
37 used & new from CDN$ 0.30

5.0 out of 5 stars The Futre of Business Strategy in 2013 and Beyond, June 1 2013
Peter Shankman gets it. This book is jammed packed with case studies, stats, stories and the more entertaining examples of how being nice in business and in life actually pays off. He's an entertaining writer, cites a lot of studies and includes many quotes from various individuals in the business community. I've included some below.

The underlying message of Nice Companies Finish First is the there is hope for the good guys. Being nice pays off. Giving back pays off. As long as you're putting more in than you taking out you'll be at a natural equilibrium.

Here are some of my favorites parts of the book:

"There’s no way to institutionalize or “corporatize” niceness—it comes from the top person and permeates a place."

“I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.” —Lee Iacocca, former CEO, Chrysler Corporation"

"In her book The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, Harvard Business School professor Teresa Amabile studied what motivates employees and teams to maintain enthusiasm about their work. She found that, more than money, recognition, interpersonal support, or clear goals, employees are most positive when they make progress."

“Frankly, you can’t be a jerk and be successful in the service business for a long period of time. When you’re in the service business, reputation is everything.” —Kenneth Chenault"

"Customer service is no longer about telling people how great you are. It’s about producing amazing moments in time and letting those moments become the focal point of how amazing you are, told not by you, but by the customer you thrilled."

“In our business the mantra is, anything we can do to make a client’s job easier than anyone else can is of utmost importance.” —Jill Bellak"

The Impact Equation: Are You Making Things Happen or Just Making Noise?
The Impact Equation: Are You Making Things Happen or Just Making Noise?
Offered by Penguin Group USA
Price: CDN$ 20.99

5.0 out of 5 stars "There Is No Such Thing as Getting More Than You Put Into Anything.", Jan. 23 2013
I love that quote. This is what you get in The Impact Equation. This book presents a great framework to understand how to execute a successful marketing strategy based on the acronym:
"CREATE"
Contrast
Reach
Exposure
Articulation
Trust
Echo

They surround their thesis with entertaining stories and a unique writing style. If you read Trust Agents you'll love this. They really are two the smartest minds on marketing today.

There's more on the quote here:
[...]

Ignore Everybody: and 39 Other Keys to Creativity
Ignore Everybody: and 39 Other Keys to Creativity
by Hugh MacLeod
Edition: Hardcover
Price: CDN$ 18.81
48 used & new from CDN$ 5.22

5.0 out of 5 stars "Everybody is born creative, everyone is given crayons in Kindergarden", Jan. 23 2013
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This book is like a swift kick of reality to the artists mind. Hugh is a brilliant writer, he's funny, to the point and not afraid to tell it like it is. I've bought art from him, my business cards have his design on the back and a read his blog regularly. This is the book that started me on @gapingvoid. For all creatives, artists, and entrepreneurs alike, you're going to love this book.

Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work
Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work
by Marilee G Adams
Edition: Paperback
Price: CDN$ 15.10
55 used & new from CDN$ 9.10

1 of 1 people found the following review helpful
5.0 out of 5 stars This book will solve a lot of arguments before they start, Jan. 23 2013
Verified Purchase(What's this?)
It's not really 10 powerful tools, more like one question to ask yourself when you're feeling upset, mad, angry, pissed off, cheated or any of the above. This book gets to the root of 'why' you feel that way and usually it's the assumptions we're making. This book teaches you to ask yourself "do I really feel the way I do?" and "are the other person's intentions really as bad as I think they are?" Once you start looking at the situation from their shoes it often allows you to see what the problem actually is.
This book literally changed how I viewed many relationships and has helped me prepare for the most stressful meetings. A must read for anyone who talks to people in their day to day.

@jephmaystruck

Do the Work
Do the Work
by Steven Pressfield
Edition: Hardcover
Price: CDN$ 11.54
44 used & new from CDN$ 4.90

1 of 1 people found the following review helpful
5.0 out of 5 stars A bible for the artist, Jan. 23 2013
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This review is from: Do the Work (Hardcover)
Pressfield is one of my favorite authors of all time. This is similar to "The War of Art" but a different message. It's not so "fight the resistance" than "do more". He speaks to the inner artist/entrepreneur, don't for one second believe your journey will be easy, don't ever think you can take a short cut, and for those who have a work ethic, have passion, they will reap the rewards of what lies ahead in their journey of finding the artist within themselves.

You won't regret buying this book.
PS: If you ever get the chance to hear Steven Pressfield talk on a podcast listen in. It gives you a lot more context to where he's coming from in his writing. I believe Mitch Joel has interviewed him on the Six Pixels of Seperation Podcast. One of my favorite conversations for sure.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Edition: Hardcover
Price: CDN$ 18.81
37 used & new from CDN$ 16.19

5.0 out of 5 stars "Leaning is the essential unit of progress for startups.", Jan. 23 2013
The companies who learn the fastest will adapt the fastest and will win in the end. The build, measure, learn feedback loop is essential in any startup, or at least the underlying concept is prevalent in many successful small companies. This book is an essential read for those who dare to compete in any open market in the next 10, 20 or 50 years. Ries has a way of putting it that hits home for entrepreneurs. You're going to like this one.

Whatever You Think, Think the Opposite
Whatever You Think, Think the Opposite
by Paul Arden
Edition: Paperback
Price: CDN$ 13.36
37 used & new from CDN$ 4.95

5.0 out of 5 stars One of my favorite books, Jan. 22 2013
Verified Purchase(What's this?)
If you love marketing you'll instantly like this book. It's a short but very interesting read. Paul Arden has a way of making you think about things from a completely different lens. It would be a great coffee table book or a gift to a friend who works in marketing.

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
by Jeff Dyer
Edition: Hardcover
Price: CDN$ 23.20
52 used & new from CDN$ 13.86

5.0 out of 5 stars Inspiring Read..., Jan. 22 2013
This book is basically dissecting some of the most brilliant minds of our time and showing you these skills they possess. Bezos, Jobs, Lafely, and many more are talked about, the habits they possessed, the interesting things they did to ensure they innovate.

A must read for entrepreneurs and anyone interested in leadership or innovation.

@jephmaystruck

The Coming Jobs War
The Coming Jobs War
by Jim Clifton
Edition: Hardcover
Price: CDN$ 19.40
52 used & new from CDN$ 12.89

1 of 1 people found the following review helpful
5.0 out of 5 stars A sobering but absolutely fascinating read on the future of what our world needs., Feb. 18 2012
This review is from: The Coming Jobs War (Hardcover)
Because the Gallop polls have been around so long and have been tracking human sentiment for years, The Coming Jobs War is quite the startling read. I didn't know what to expect but Jim Clifton doesn't beat around the bush. Packed with stats, polls and tons of research, you get a birds eye view of what we need to focus on (as a planet) in the coming years. According the Gallop, that's jobs. It used to be food, shelter, and companionship but as a society our needs have changed. We've evolved to the point now that our number one focus is a good job. Which makes a whole heap of sense because if you have a good job you'll be able to afford all the 'needs' of yesterday's society.
It is mostly based on the US economy buy no developed nation is immune to The Coming Jobs War.
I think every grade 12 kid needs to read this book. Ignore this book at your own peril. - Jeph

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
by John Michael Morgan
Edition: Hardcover
Price: CDN$ 18.77
35 used & new from CDN$ 14.99

5.0 out of 5 stars Finally a book on the new world of marketing that actually tells it like it is., Jan. 23 2012
John Morgan just hit a home run. An easy to read book, includes humor and actually makes you look at marketing in a different light. He doesn't dress up points with lots of "fluff" he gets to the point and respects his reader. If you're in the marketing or (more importantly) advertising industry this book will help you a lot.

I really think this book should replace every marketing textbook in our University's. It's not dated material (I think is was written in late 2011) and John uses many real world examples that are still very relevant today.

A few of my favorite quotes:
"The future of branding is marketing with people not at them."
"Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience's problem."
"Visibility gets people in the door, but your ability keeps them there."
"The only people who stand out are those who want to."
"No one wants your product. They want their problem solved. If your product happens to be the solution to their problem, then fantastic, but you must make it clear it's the solution."
"The number one thing you don't want is for people to be indifferent about your brand."
"Fail faster than the competition."

You have to read this book if you want to be relevant in the future of our ever changing marketing world. John Morgan is brilliant.

Thanks, @JephMaystruck

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