I love that quote. This is what you get in The Impact Equation. This book presents a great framework to understand how to execute a successful marketing strategy based on the acronym:
"CREATE"
Contrast
Reach
Exposure
Articulation
Trust
Echo

They surround their thesis with entertaining stories and a unique writing style. If you read Trust Agents you'll love this. They really are two the smartest minds on marketing today.

There's more on the quote here:
[...]

This book is like a swift kick of reality to the artists mind. Hugh is a brilliant writer, he's funny, to the point and not afraid to tell it like it is. I've bought art from him, my business cards have his design on the back and a read his blog regularly. This is the book that started me on @gapingvoid. For all creatives, artists, and entrepreneurs alike, you're going to love this book.

It's not really 10 powerful tools, more like one question to ask yourself when you're feeling upset, mad, angry, pissed off, cheated or any of the above. This book gets to the root of 'why' you feel that way and usually it's the assumptions we're making. This book teaches you to ask yourself "do I really feel the way I do?" and "are the other person's intentions really as bad as I think they are?" Once you start looking at the situation from their shoes it often allows you to see what the problem actually is.
This book literally changed how I viewed many relationships and has helped me prepare for the most stressful meetings. A must read for anyone who talks to people in their day to day.

@jephmaystruck

Pressfield is one of my favorite authors of all time. This is similar to "The War of Art" but a different message. It's not so "fight the resistance" than "do more". He speaks to the inner artist/entrepreneur, don't for one second believe your journey will be easy, don't ever think you can take a short cut, and for those who have a work ethic, have passion, they will reap the rewards of what lies ahead in their journey of finding the artist within themselves.

You won't regret buying this book.
PS: If you ever get the chance to hear Steven Pressfield talk on a podcast listen in. It gives you a lot more context to where he's coming from in his writing. I believe Mitch Joel has interviewed him on the Six Pixels of Seperation Podcast. One of my favorite conversations for sure.

The companies who learn the fastest will adapt the fastest and will win in the end. The build, measure, learn feedback loop is essential in any startup, or at least the underlying concept is prevalent in many successful small companies. This book is an essential read for those who dare to compete in any open market in the next 10, 20 or 50 years. Ries has a way of putting it that hits home for entrepreneurs. You're going to like this one.

If you love marketing you'll instantly like this book. It's a short but very interesting read. Paul Arden has a way of making you think about things from a completely different lens. It would be a great coffee table book or a gift to a friend who works in marketing.

This book is basically dissecting some of the most brilliant minds of our time and showing you these skills they possess. Bezos, Jobs, Lafely, and many more are talked about, the habits they possessed, the interesting things they did to ensure they innovate.

A must read for entrepreneurs and anyone interested in leadership or innovation.

@jephmaystruck

Because the Gallop polls have been around so long and have been tracking human sentiment for years, The Coming Jobs War is quite the startling read. I didn't know what to expect but Jim Clifton doesn't beat around the bush. Packed with stats, polls and tons of research, you get a birds eye view of what we need to focus on (as a planet) in the coming years. According the Gallop, that's jobs. It used to be food, shelter, and companionship but as a society our needs have changed. We've evolved to the point now that our number one focus is a good job. Which makes a whole heap of sense because if you have a good job you'll be able to afford all the 'needs' of yesterday's society.
It is mostly based on the US economy buy no developed nation is immune to The Coming Jobs War.
I think every grade 12 kid needs to read this book. Ignore this book at your own peril. - Jeph

John Morgan just hit a home run. An easy to read book, includes humor and actually makes you look at marketing in a different light. He doesn't dress up points with lots of "fluff" he gets to the point and respects his reader. If you're in the marketing or (more importantly) advertising industry this book will help you a lot.

I really think this book should replace every marketing textbook in our University's. It's not dated material (I think is was written in late 2011) and John uses many real world examples that are still very relevant today.

A few of my favorite quotes:
"The future of branding is marketing with people not at them."
"Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience's problem."
"Visibility gets people in the door, but your ability keeps them there."
"The only people who stand out are those who want to."
"No one wants your product. They want their problem solved. If your product happens to be the solution to their problem, then fantastic, but you must make it clear it's the solution."
"The number one thing you don't want is for people to be indifferent about your brand."
"Fail faster than the competition."

You have to read this book if you want to be relevant in the future of our ever changing marketing world. John Morgan is brilliant.

Thanks, @JephMaystruck

Clay Shirky is one of, if not the smartest mind on what has happened since the birth of the internet. It's not the easiest book to get through, many of the examples are long winded and very thorough. Clay ensures you really understand why the internet will change how we communicate and organize as a civilization from this point forward.

The major message he has is that we can form groups much, much easier now. Because of instant communication, it really has displaced much of the power that was kept by hoarding information and/or technology. When everyone has access to the same knowledge as everyone else peculiar things begin to happen in society. Weird groups form, collective action becomes easier because the cost to form the group to perform the collective action is next to nothing.

Here Comes Everybody is an intelligent read and it will give you a different insight into the social media fan fare everyone talks about.

Jeph