Aviva Shiff

"Spark Training & Coaching Associates Inc."
Helpful votes received on reviews: 67% (8 of 12)
Location: Toronto, ON


Top Reviewer Ranking: 436,338 - Total Helpful Votes: 8 of 12
Nudge: Improving Decisions About Health, Wealth, a&hellip by Richard H. Thaler
2 of 4 people found the following review helpful
3.0 out of 5 stars Interesting Read, Feb. 11 2010
Very interesting - validates my belief that most people make decisions based on emotion and then back them up based on facts. We are just not as "Vulcan" as we think we are!
The 8 Best Practices of High-Performing Salespeopl&hellip by Norm Trainor
Norm Trainor raises some interesting and helpful insights into the fear of success that could be preventing salespeople from achieving their goals. I believe in his approach to building trust in client relationships and the importance of helping your clients buy vs. traditional "selling". This is an easy to read book laden with practical easy to implement strategies for success.
Learned Optimism: How to Change Your Mind and Your&hellip by Martin E. Seligman
6 of 7 people found the following review helpful
This is a fascinating book that leaves the reader feeling, well, optimistic. Optimism means having a strong expectation that, in general, things will turn out all right in life, despite setbacks and frustrations. Dr. Seligman goes further and defines optimism in terms of how people explain to themselves their success and failures. Everyone experiences failure at some point in their lives. What differentiates the optimist from the pessimist is a persons ability to see their failures as due to some factor or circumstance that is changeable rather than as a result of some personal defect that they feel powerless to change.

Learned Optimism is an interesting read for those who… Read more