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Simply put, this an easy to read book for one considering entering the craft field as a business and not just as a hobby. Kenn discusses the pros and cons of such a decision and encourages one to think carefully before starting a home-based business. He outlines managerial, financial and marketing templates for the artisan. The material is exact and full of useful tips and pitfalls to avoid. Anyone starting a home-based business should read his steps and make sure to follow his processes. The book is not written with an MBA viewpoint but rather from a down-to-earth and straightforward one. He uses his past experiences to help the business neophyte enter this exciting world. His… Read more
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