I'm not really one to waste a lot of time, so on the commute to work I love to listen to books on CD. As I have a part time on-line business, I appreciate insights and knowledge from others. I find Seth Godin extremely good at both. He knows how to put it in easy to understand language that makes you say, "I get it"!
The Purple Cow is about how to be remarkable and so outstanding in your field that you become a hub of profitability and you are viewed as an innovator. People want what you have because it is different and surprising. Godin gives plenty of examples of purple cows in his book and it sparks interest and ideas within you.
If you are a forward thinker, you… Read more