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The gist of the book is to change your thinking from a supplier perspective (cost + markup) to a buyer perspective (value) and the effect small changes in pricing may have to your bottom line. This is useful for companies with an established revenue flow, but not so much for start-ups or companies that enter a new field. Still, the book contains many good ideas that are applicable at many levels and are worth reviewing in any corporate environment. If there is only one benefit you'll take away from reading this book, it probably will be the awareness of whether or not your company is making conscious decisions about pricing of products and services based on current market conditions -- or… Read more
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