Paul M. Cadario

"pcadario"
(REAL NAME)
 
 
Location: Washington, DC United States
In My Own Words:
Until recently I oversaw the business processes and systems that support operational lending, supervision and analytical work at the World Bank, a Washington DC-based international financial institution that makes loans and gives advice to developing countries. From early 1998, after over two decades on the frontlines, I organized and ran change management for the World Bank's Information Systems… Read more
 

Reviews

Top Reviewer Ranking: 317,375
Persuasive Technology: Using Computers to Change W&hellip by B.J. Fogg
5.0 out of 5 stars The Place to Start, May 9 2003
If you've ever wondered how technology is subtly and shaping how we think and work, this is the book for you. Years of scholarly research at Stanford has allowed BJ Fogg to use the foundations of rhetoric to show how web and other 21st century techologies affect how we make choices, sometimes subconsciously, and can be used to shape quite deliberately our expectations about the choices we make. Probably too much of an overview for the engineer, IT, psychology or advertising professional, the book is nonetheless a very thorough treatment of the subject for any of them, and for the general reader, with lots of well-researched citations for those who want to know more. Good layout and… Read more