S. Hamel

Another great book from Eisenberg, Aug 4 2008

For years companies have tried to develop THE best website, even shamelessly copying from the so called "best of breed". The reality is although technology can be copied, although business processes can be inspired from best practices, humans can't be that easily copied. If one of the distinctive element of any company is its workforce, the decisive factor of success is understanding the client. And the only way to know if your website works for your clients is to test, measure and optimize your Persuasion Architecture®. A continuous improvement process isn't complete until we reach 100% success... in the meantime, read this book, learn a whole lot about testing, see what others are doing,… Read more

Bringing concepts and hands on, April 7 2008

I had the privilege of reviewing of Brian J. Clifton's book "Advanced Web Metrics with Google Analytics". Most books either address the broad concepts of web analytics or provide a long list of tips & tricks for a specific product. This is not the case with Brian's book. It's the first one I see that brings the concepts and apply them to a specific tool, namely Google Analytics.

Written in non-technical terms, the 300 pages book also provides plenty of detailed information about the practices and techniques to set up and configure Google Analytics. For those who want to go deeper, it also include a chapter on Google Analytics hacks.

Each section begins with the… Read more