Jeff Fisher

"Engineer of Creative Identity"
Helpful votes received on reviews: 92% (12 of 13)
Location: Portland OR USA
Birthday: May 21
In My Own Words:
Jeff Fisher, author of "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands " - from HOW Design Books - is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 575 regional, national and international design awards for his logo and corporate identity efforts.

His work is featured in nearly 100 publications about logos, the busine… Read more


Top Reviewer Ranking: 458,597 - Total Helpful Votes: 12 of 13
Logo Design Workbook: A Hands-On Guide to Creating&hellip by Sean Adams
4 of 4 people found the following review helpful
Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as… Read more
1,000 Bags, Tags, and Labels: Distinctive Designs &hellip by Kiki Eldridge
I'm usually not one to recommend design books that are just pretty compilations of hundreds of (or 1000) designs - especially when it comes to suggesting books to those interested in logo design. Page after page of logo examples does little to explain the "process" of creating a logo to a designer. However, with 1000 Bags, Tags & Labels: Distinctive Designs for Every Industry I am making an exception. It is a pretty book - filled with exceptional examples of logos and corporate identities in use. The presentation of those logo designs in use on labels, hangtags, shopping bags, bottling, promotional items, packaging and other items makes this volume a valuable resource to those… Read more
Robin Williams Design Workshop by Robin Williams
Robin Williams Design Workshop by Robin Williams
The tone of the book "Robin Williams Design Workshop" makes the reader feel as if they are having a conversation about graphic design with old friends or a favorite design instructor from the past. With the authors having also written "The Non-Designer's Design Book," "The Non-Designer's Web Book" and others, that sense of familiarity is well founded. In the introduction it is written that this is a book for "mere-mortal" designers - meaning "aspiring designers who are in the process of developing their skills and getting experience; designers who are not famous (yet); and designers who are looking for design books to add to their collection, books that will… Read more