Top Reviewer Ranking: 402,981
Measure What Matters: Online Tools For Understandi&hellip by Katie Delahaye Paine
I have been a fan of K D Paine for a while and this book doesn't disappoint. Lots of good practical advice, rooted in helping the organization reach its goals. I am using it as a textbook for a PR Measurement class - the students love the step-by-step approach. Well-annotated if you desire more theory.