|
2 of 2 people found the following review helpful
I spent the last two weeks of 2008 engrossed in the story of this great life. Alice Schroeder presents Warren Buffet as the complex man he no doubt is, highlighting his weak points as well as his qualities. Not only is this a great biography, it is also a fascinating review of the economic events of the last 80 years. Alice Schroeder extracts from this economic history and from the comments from Warren Buffet key lessons that will serve all of us well, especially in these troubled times. In my opinion, it is certainly clear that with a minimum of wisdom, prudence and patience we can all prosper through these challenging times by following Buffet's business practices and… Read more
|
|
|
It is common for students to complain about the high cost of university books. I look at this one with the perspective of an experienced executive taking an MBA as a refresher. I found this book very well organized and richly expanded with an online site. Unless you are really interested Finance can be a dry topic. I found that Smart, Megginson and Gitman have made the material interesting by numerous relevant and authentic examples. The topics covered include all the areas important today for business leaders. While a student specializing in finance will need to add to many specific topics, this book has enough depth to help the non-financial manager have a peer to peer conversation… Read more
|
|
|
The Ries father and daughter team put in proper perspective the role of advertising in today's economy: what it cannot do, what it can no longer do and where it still serves a purpose today. With numerous examples and good humour they expose the obsolescence of most common beliefs about advertising. They effectively contrast the waning power of advertising with the growth of truth oriented public relations. We have become a society of sceptics, quick to recognize and punish the deceiving; but also quick to appreciate the authentic. The Ries explain the need for patience and truth in using Public Relations as an effective tool to build solid high value brands. This… Read more
|
