I have little doubt that this book will prove to be a turning point in scholarly understandings of matter, mind, information, embodiment, and communication. Moreover, it is written in such accessible language that highly complex concepts become intelligible to non-experts. I such enjoyed reading and re-reading the book that I am ordering additional copies to give as gifts to friends. Please note that although accessible to wider audiences this is a serious academic book of outstanding rigous/quality; it is not a washed down popular culture treatment of the issues it tackles.