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This book tells you what it takes to run a virtual community - any kind. It is written in plain English, and it had been extremely fun to read. I highly recommend it to non-technical readers such as Web project managers, Webmasters and Web designers. Everybody will be able to learn a great deal from this book, regardless of their backgrounds.
You will find yourself feeling much more knowledgeable - if not confident - after reading this book.
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If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.
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