Peter Hupalo

Rosenthal writes: "Print-On-Demand allows publishers to print commercially competitive books a single copy at a time, a true revolution in the basic publishing model. .... This means there is more opportunity than ever for new authors and publishers to break into the business."

The first section of "Print-On-Demand Book Publishing" discusses traditional trade book publishing. Rosenthal gives readers a solid understanding of the economics of… Read more

The book begins with a discussion of the nun study-a study that followed nuns throughout their lives and examined factors such as longevity and health. The study found the greatest predictive factor of successful aging and life satisfaction was optimism reflected in essays the young nuns wrote about their lives when they first took their religious vows.

Those who were happy and optimistic when young tended to remain happy, healthy, and successful. Those who expressed more pessimism in their essays tended to age less successfully and tended to have less life… Read more

Several years ago, when working as publicists for a New York publishing company, Friedman and Yorio realized that they were essentially running a little PR company-supervising employees and managing budgets-within their larger organization. But, they didn't receive the financial rewards. So, they decided to start their own PR business.

Friedman and Yorio write: "...we visited bookstores and conduced on-line searches to find information that would help us navigate the terrifying waters of self-employment. What we found were… Read more