sophe

 
Helpful votes received on reviews: 100% (1 of 1)
Location: Seattle, WA USA
In My Own Words:
As a Chinese, I am serious. As an American, I look for fun. Intuitive and spontaneous. Work as a senior risk analyst for a bank, If you find the junk mail credit card giving your 3.9% APR, cheaper than the 5.99% you got yesterday, that is my work, data mining.

Have never so far felt need to search soul. Mentally and intellectually feel numb about anything religious, although saying 'MY God' all… Read more
 

Reviews

Top Reviewer Ranking: 987,281 - Total Helpful Votes: 1 of 1
Data Mining Cookbook: Modeling Data for Marketing,&hellip by Olivia Parr Rud
I have been doing SAS for 11 years. So the SAS code does not bother me.

The best value of this book is that it is very practical; as the title suggests, it is a cookbook. I finished reading about 200 pages in 4 hours and I reviewed it many times when writing SAS coding. If you have deep engineering background, you probably will look for more to dig into after finishing the book. If you are statistical, this is not a book that teachs you how to be rigorous. It is not a book for academidians in any way.

I would rename the title as Data Mining cookbook using SAS software if I can; I concur that the book's value is decisively discounted if the reader does not know SAS software. I, on the… Read more