Vous voulez voir cette page en français ? Cliquez ici.

 

or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
21 used & new from CDN$ 7.50
Have one to sell? Sell yours here
 
   
Crossing The Chasm
 
 
Share your own customer images
Search inside this book

Crossing The Chasm (Paperback)

by Geoffrey A Moore (Author) "There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be..." (more)
4.3 out of 5 stars  See all reviews (50 customer reviews)
List Price: CDN$ 22.99
Price: CDN$ 16.78 & eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details
You Save: CDN$ 6.21 (27%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.

13 new from CDN$ 10.75 8 used from CDN$ 7.50

Frequently Bought Together

Crossing The Chasm + Inside The Tornado + The Innovator's Dilemma
Total List Price: CDN$ 68.89
Price For All Three: CDN$ 50.28

Show availability and shipping details

  • This item: Crossing The Chasm by Geoffrey A Moore

    In Stock.
    Ships from and sold by Amazon.ca.
    Eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details

  • Inside The Tornado by Geoffrey A Moore

    In Stock.
    Ships from and sold by Amazon.ca.
    Eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details

  • The Innovator's Dilemma by Clayton M Christensen

    In Stock.
    Ships from and sold by Amazon.ca.
    Eligible for FREE Super Saver Shipping on orders over CDN$ 39. Details

Customers Who Bought This Item Also Bought

Inside The Tornado

Inside The Tornado

by Geoffrey A Moore
4.2 out of 5 stars (31)  CDN$ 16.75
The Innovator's Dilemma

The Innovator's Dilemma

by Clayton M Christensen
4.4 out of 5 stars (127)  CDN$ 16.75
The Chasm Companion

The Chasm Companion

by Paul Weifels
5.0 out of 5 stars (4)  CDN$ 20.78
The Innovator's Solution

The Innovator's Solution

by Clayton M. Christensen
4.4 out of 5 stars (25)  CDN$ 24.54
The Art Of The Start

The Art Of The Start

by Guy Kawasaki
4.8 out of 5 stars (4)  CDN$ 24.57
› Explore similar items

Product Details

Product Description

Jeff Miller, President, Documentum

"Must read for marketing executives, CEOs, and especially venture capitalists."



James A. Unruh, CEO, Unisys

"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." --This text refers to an alternate Paperback edition.

See all Product Description
Inside This Book (Learn More)
First Sentence
There is a line from a song in the musical A Chorus Line: '"If Troy Donahue can be a movie star, then I can be a movie star." Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(2)
(2)
(2)
(1)
(1)
(1)
(1)
(1)
(1)
(1)
(1)

Your tags: Add your first tag
 
See most popular tags

What do customers ultimately buy after viewing this item?

Crossing The Chasm
84% buy the item featured on this page:
Crossing The Chasm 4.3 out of 5 stars (50)
CDN$ 16.78
The Art Of The Start
6% buy
The Art Of The Start 4.8 out of 5 stars (4)
CDN$ 24.57
Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur
4% buy
Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur 4.7 out of 5 stars (31)
CDN$ 20.42
The Chasm Companion
3% buy
The Chasm Companion 5.0 out of 5 stars (4)
CDN$ 20.78
Explore similar items
 

Customer Reviews

50 Reviews
5 star:
 (24)
4 star:
 (18)
3 star:
 (7)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.3 out of 5 stars (50 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most helpful customer reviews

 
4.0 out of 5 stars a high tech business classic, Mar 24 2004
By R. C. Kopf "curtis kopf" (Seattle, WA United States) - See all my reviews
(REAL NAME)   
Let's face it -- 80% of business books are pure garbage.

This is one of the gems. One that should sit on your office bookshelf.

Moore came up with an interesting take on how high tech businesses must move from early adopters to the mainstream and the challenges involved.

Was this review helpful to you? Yes No (Report this)



 
4.0 out of 5 stars Worth reading, even if you think you already understand, Mar 20 2004
By Lars Bergstrom "LarsBerg" (Chicago, IL) - See all my reviews
(REAL NAME)   
Long established as a classic, the drawing depicting the different classes of customers and their adoption rates are commonly used in the industry. I personally thought I already understood it, just from osmosis. However, reading the book taught me more about the characteristics of those customers, how you gain penetration into their markets, and most importantly how you manage a team and produce a product into those markets.

There are also lessons in there about establishing a beachhead and how to choose your target customer that dovetail nicely into some more modern work around persona identification in software development and the need to identify just one target persona for your application at a time. This is a great marketing book -- even if some of the specific company examples are somewhat dated -- whose concepts readily translate into not only management but directly into product development and vision.

Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars Really changed my life about technical sales, Aug 29 2003
By Derrick Peterman (San Jose, CA United States) - See all my reviews
(REAL NAME)   
There are some rare books that create revelations, and in my professional career, this is one of them. Now it is obvious why I often failed to connect with "Pragmatists" and other customers, who didn't seem to get it like the other "Visionaries" and "Technofiles" I had little trouble selling to.

I was the one who didn't get it!

In addition, marketing and sales books can be such dull tomes, but Moore's professional experience and accesible manner makes for an interesting read. His "lingo" has been picked up but many professionals, to the point where you need to read Moore just to be up to date. But the good news is, you will be much more effective in technical sales and marketing after reading this book.

Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 		 Most recent customer reviews

5.0 out of 5 stars A must read
There are plenty of long reviews on this, so here's just a short synthesis. This is considered the Bible of marketing thought for early stage, technically-oriented products. Read more
Published on Jul 14 2003 by kc

4.0 out of 5 stars Good Book
A good book. I don't know much about high-tech or marketing in general but it kept me turning the pages, non the less. However, for an ex-english prof. Read more
Published on May 15 2003

5.0 out of 5 stars Must-read for anyone in high-tech or biotech marketing
"If you build a better mousetrap" is the old saw about inventing new and improved products. Read more
Published on April 17 2003 by Joanna Daneman

4.0 out of 5 stars Pure High-Tech marketing
'Crossing the Chasm' and 'Inside the Tornado' explain high-tech marketing strategies and product/technology life cycle. Read more
Published on Sep 11 2002 by Aleksandar

3.0 out of 5 stars PR Wired for the Internet
This book tackles the Internet and the marketing tools needed to master this medium. I liked this, but it was not an easy read. Read more
Published on Jul 28 2002

5.0 out of 5 stars Right on the Money
Both the Chasm and the Tornado books deal with the fundementals of how technology companies either do or should come to market. Read more
Published on Mar 31 2002 by C. R. Downing

5.0 out of 5 stars More Valuable Now Than Ever Before
Crossing the Chasm (1991) and Inside the Tornado (1995) should be read in combination. Having just re-read both, I consider them even more valuable now than when they were first... Read more
Published on Mar 19 2002 by Robert Morris

4.0 out of 5 stars two good points, but a longwinded book
Moore's primary point in this book is that the early adopters of a technology are not necessarily the same as the mainstream market. Read more
Published on Feb 19 2002 by Bob Carpenter

3.0 out of 5 stars Don't fall into the chasm of hype
Like many techies, I thought this book offered tremendous insights into the way technology products should be marketed. Read more
Published on Dec 17 2001

5.0 out of 5 stars Of The Most Important Business Books EVER
This is probably One of the Best Business Books ever written, together with Will and Vision, Innovator's Dilemma and The Death of Competition. Read more
Published on Nov 25 2001 by Charlie Lucania

Only search this product's reviews


Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject














i.e., each book must be in subject 1 AND subject 2 AND ...

Feedback

Would you like to update product info or give feedback on images?

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.