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Yes We Did! An inside look at how social media built the Obama brand (Paperback)

by Rahaf Harfoush (Author)

4.0 out of 5 stars See all reviews (1 customer review)

List Price:	CDN$ 29.99
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Product Details

Paperback: 216 pages
Publisher: New Riders Press; 1 edition (May 30 2009)
Language: English
ISBN-10: 0321631536
ISBN-13: 978-0321631534
Product Dimensions: 22.6 x 15 x 1 cm
Shipping Weight: 341 g

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.ca Sales Rank: #56,446 in Books (See Bestsellers in Books)

Popular in these categories:

#6 in	Books > Nonfiction > Social Sciences > Communication > Media & Politics
#17 in	Books > Computers & Internet > Business & Culture > Government
#75 in	Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Web Marketing

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Product Description

Review

"The Obama 2008 campaign is the best marketing campaign I have seen globally in over 25 years. Rahaf gives a fresh and informed insider's view of what really made it such a spectacular success." -- Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide "Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?" -- Peter Ac eto, CEO ING Direct CANADA "A front row seat for a moment that changed both politics and branding forever. In the spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time." -- Bruce Philp, CEO of GWP Brand Engineering

Review

"The Obama 2008 campaign is the best marketing campaign I have seen globally in over 25 years. Rahaf gives a fresh and informed insider’s view of what really made it such a spectacular success."
– Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide

"Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?"
– Peter Ac eto, CEO ING Direct CANADA

"A front row seat for a moment that changed both politics and branding forever. In the spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time."
– Bruce Philp, CEO of GWP Brand Engineering

See all Product Description

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	86% buy the item featured on this page: Yes We Did! An inside look at how social media built the Obama brand 4.0 out of 5 stars (1) CDN$ 18.89
	14% buy The Social Media Bible: Tactics, Tools, and Strategies for Business Success 2.0 out of 5 stars (1) CDN$ 22.65

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1 of 1 people found the following review helpful:

4.0 out of 5 stars half way through - enjoying it, Jun 9 2009

By	January Kohli (Calgary AB) - See all my reviews (REAL NAME)

I saw her speak in Calgary as a part of the promotional book tour - was very entertaining and practical. The book is definitely about the ins and outs of the use of social media for the Obama campaign, and calls out social media lessons at the end of each chapter. It's a pleasant read, with a good narrative to keep you engaged. Reading it is not going to make you a social media guru - consider it an indepth case study with lessons-learned highlighted for your consideration.

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