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Megatrends 2010: The Rise of Conscious Capitalism
 
 
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Megatrends 2010: The Rise of Conscious Capitalism (Paperback)

by Patricia Aburdene (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)
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4.0 out of 5 stars Megatrends 2010, Oct 8 2007
By Tami Brady "Whole Health Therapist" (Calgary, Canada) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This review is from: Megatrends 2010: The Rise of Conscious Capitalism (Hardcover)
In the past, there has been a well defined line between those who wanted to make money in industry and those interested in the spiritual, cultural, and environmental future of our world. Megatrends 2010: The Rise of Conscious Capitalism states that this division is becoming more and more blurred. In fact, a new trend is growing in business. This new development is blending industry with spiritual, cultural, and environmental awareness to create Conscious Capitalism.

As I read this book, I wasn't sure whether I should applaud Conscious Capitalism or whether I should be appalled. I could see that in some cases, this new practice was beneficial. Employers were looking at ways to improve the lives of employees and trying to make strides to connect with the modern consumer's needs. Some of the companies described were also thoughtfully examining how their products added to the wealth of our future. However, I can see how Conscious Capitalism could easily become a strategy used as a promotional method but not actually practiced by these businesses. In these cases, consumers, employees, and our children would be the losers.
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4.0 out of 5 stars Perhaps I work to hard, Dec 18 2006
By J. Estill "www.jimestill.com" - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Megatrends 2010: The Rise of Conscious Capitalism (Hardcover)
I might be working too hard to be efficient. If I work too many hours or focus too much on then "doing", I do not leave myself time for the important things like strategy and the big picture.

Last night I read Megatrends 2010 by Patricia Aburdene who co-authored Megatrends with John Naisbitt. Much of the book touted the benefits of meditation. I have toyed with meditation over the years. it definitely is on my list to move up in the next few months. She gives concrete examples of great CEO's who get their best ideas while meditating.

Her first Megatrend was the power of spirituality. Although meditation and spirituality are not always linked from a religious view, they are from a practical view. Her 4th trend is the rise of sprituality in Business. The 6th trend is "The wave of Conscious Solutions" - again values based.

Her second trend is quite related - the rise of Conscious Capitalism. Basically companies that do the right thing are moreprofitable etc. The 5th trend talks about the values driven consumer. This ties in with her 7th trend which is "The Socially Responsibile Investment Boom".

The only trend which differed from the overall theme of spirituality was "Leading from the Middle". The thesis here is that the people in the middle of the organization will be the ones that get things done and ultimately be the true leaders of the companies - not the CEO. So now, I might have to change my aspirations ;-). It is interesting that many of the examples she still uses are about people at the top of the companies though.

So I could summarize her 7 trends in 3 - Spirtuality, increasing values (and perhaps these are closely tied so maybe there are just 2 trends) and Leading from the Middle.

Overall, it is a great book. It stimulates thought. It challenges. And it is worth reading.
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