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The Art Of The Start (Hardcover)

by Guy Kawasaki (Author) "GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a..." (more)

4.8 out of 5 stars See all reviews (4 customer reviews)

List Price:	CDN$ 39.00
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Product Details

Hardcover: 226 pages
Publisher: Portfolio; illustrated edition edition (Sep 13 2004)
Language: English
ISBN-10: 1591840562
ISBN-13: 978-1591840565
Product Dimensions: 23.6 x 16.3 x 2.8 cm
Shipping Weight: 454 g

Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.ca Sales Rank: #19,229 in Books (See Bestsellers in Books)
Popular in these categories:
#10 in Books > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises
#60 in Books > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship

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Product Description

From Publishers Weekly

Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Inside This Book (Learn More)

First Sentence
GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish. Read the first page

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	86% buy the item featured on this page: The Art Of The Start 4.8 out of 5 stars (4) CDN$ 24.57
	6% buy Founders at Work: Stories of Startups' Early Days 4.3 out of 5 stars (3) CDN$ 15.16
	3% buy Reality Check 4.0 out of 5 stars (2) CDN$ 20.79
	3% buy Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur 4.7 out of 5 stars (31) CDN$ 20.42

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Customer Reviews

4 Reviews

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4 star:		(1)
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Average Customer Review

4.8 out of 5 stars (4 customer reviews)

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5.0 out of 5 stars Great for Entrpreneurs of all kinds, April 25 2009

By	Dobes Vandermeer "Software Engineer, Enlighte... (Vancouver, BC, Canada) - See all my reviews (REAL NAME)

I was lent this book by an advisor and immediately went out and bought my own copy so I could keep it around and lend it to others. This is a very well written book with a lot of very practical advice to follow when creating a start-up business.

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5.0 out of 5 stars Buy this one, April 22 2009

By	RN "Deuces R Wild" (BC, Canada) - See all my reviews

This is a great read, lots of helpful information that is straight to the point - mixed with a good sense of humor. I'm in the middle of a start up myself, and the recommended readings alone that "GUY" suggests after each chapter are worth the price of the book alone.

Regards

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5.0 out of 5 stars If you are leading a start-up, read this book., Feb 24 2008

By	Pierre Lapointe "www.maclap.biz" (Vancouver, BC) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

I am currently leading a start-up. As part of my thinking process I read one relevant book every week. Kawasaki's book is very focused and practical. I am re-thinking some of my approaches because of the business wisdom he shares. For example: I am updating some of our presentation materials to match the way Kawasaki segments the audiences the CEO of a start-up has to address.

His writing style is candid and direct but presented with humor and kindness. When I finish a book like this one with numerous notes in the margins and with a number of page corners dog eared for quick reference, I know that I got great value. Read it!

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Most recent customer reviews

4.0 out of 5 stars Good Intro to Starting a Business
I wasn't a big fan of Guy Kawasaki after reading the 'Rich Dad, Poor Dad' books because I thought these books were just sales pitchces for his other books; I tried 'The Art of the... Read more

Published 3 months ago by Shawn Arora